Sistem Monitoring Visit Pelanggan Retensi (Anti-Churn) Berbasis Web dengan Integrasi Teknologi GPS
Original Full-Text Article
Download published version for reading and archivingAbstract
The high level of competition in the internet service industry requires companies to maintain retention activity records that can be traced and validated. The previously used monitoring visit process, which relied on Google Forms, resulted in customer visit data, documentation, location, history, and reports not being integrated into a single system. This study aims to design a web-based Customer Retention Visit Monitoring System (Anti-Churn) with Global Positioning System (GPS) integration. The system was developed using the Rapid Application Development (RAD) method through the stages of Requirement Planning, User Design, Construction, and Cutover, with requirements gathered through observation, interviews, and literature review. The system was built using PHP, CodeIgniter 3, MySQL, and GPS to record and validate visit coordinates. The implementation results show the integration of customer, officer, visit, evidence, history, and report data. Black Box Testing of 17 scenarios produced 17 valid scenarios, or a 100% functional success rate, including coordinate retrieval, notifications when GPS is inactive, and rejection of location validation outside the specified area. These results indicate that the system functions in accordance with the tested scenarios, without measuring customer churn reduction.
Author Biographies
Program Studi Sistem Informasi, Fakultas Teknik Dan Komputer, Universitas Harapan Medan, Kota Medan, Provinsi Sumatera Utara, Indonesia.
Program Studi Sistem Informasi, Fakultas Teknik Dan Komputer, Universitas Harapan Medan, Kota Medan, Provinsi Sumatera Utara, Indonesia.
How to Cite
This work is licensed under a Copyright (c) 2026 Ainin Hafiz Nasution, Fachrul Rozi Lubis .
This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License .
- Share: You are free to copy, distribute, and transmit the work in any medium or format.
- Adapt: You are free to remix, transform, and build upon the work for any purpose, even commercially.
- Attribution: You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
References
Total: 18 References- Aditya, R., Pranatawijaya, V. H., & Putra, P. B. A. A. (2021). Rancang bangun aplikasi monitoring kegiatan menggunakan metode prototype. Journal of Information Technology and Computer Science, 1(1), 47–57.
- Adiya, A. Z. D. N., Anggraeni, D. L., & Albana, I. (2024). Analisa perbandingan penggunaan metodologi pengembangan perangkat lunak (Waterfall, Prototype, Iterative, Spiral, Rapid Application Development [RAD]). Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika, 2(4), 122–134.
- Ansya, N., Sunarno, A., & Sutono, S. (2025). Pengaruh customer relationship management (CRM), kualitas pelayanan, dan citra perusahaan terhadap loyalitas melalui kepuasan nasabah sebagai variabel intervening. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(3), 1704–1722.
- Anur Rahmah Tiawulandari, Ikraman, & Indah Sofia Ningsih. (2026). Strategi omnichannel dan retensi pelanggan: Analisis pada industri ritel modern Indonesia. Journal of Economics, Management, and Accounting, 1(3), 288–296. https://doi.org/10.65310/hqwbs705
- Aulianita, R., Mukhayaroh, A., Mandiri, U. N., Raya, J., & No, J. (2025). Metode Rapid Application Development (RAD) dalam merancang website top up. Information Management for Educators and Professionals: Journal of Information Management, 10(1), 83.