Jurnal Indonesia : Manajemen Informatika dan Komunikasi

Analisis Strategi Komunikasi Krisis Perusahaan terhadap Kebijakan Pemutusan Hubungan Kerja Sementara: Studi Kasus Pabrik Mie Sedaap Menjelang Lebaran

2026-08-12T13:46:57+00:00

This study examines the crisis communication strategy of PT Karunia Alam Segar, the producer of Mie Sedaap, in handling the policy of temporarily laying off outsourced employees ahead of Eid al-Fitr, which has sparked controversy in the community. The study aims to analyze the communication strategy used by the company, the message delivery mechanism, and the public response to the policy. The study used a qualitative method with a case study approach through document analysis and a literature review. Data were obtained from online news articles, official company documents, and literature related to crisis communication, then analyzed using thematic analysis. The results show that the company implemented a crisis communication strategy of bolstering, emphasizing the company's contribution to employees and justifying it through policy explanations as operational adjustments. However, this strategy was not fully effective because the company's messages tended to be technical and focused on economic aspects, while the public interpreted the issue from the perspective of social empathy, workers' rights regarding THR (Holy Holiday Allowance), and cultural values and traditions of Eid al-Fitr. This study shows that the success of crisis communication is determined not only by information transparency but also by the company's ability to understand the social and cultural context of the community.

Pengembangan Sistem Informasi Pencatatan Perkembangan Santri Berbasis Web sebagai Media Kolaborasi Real-Time Guru dan Orang Tua pada TPA Al-Jami

2026-08-12T13:46:53+00:00

Administrative management at the Al-Jami' Quran Education Center (TPA) is currently conducted manually using physical logbooks, making records vulnerable to damage or loss and limiting parents' direct access to their children's learning progress. This research involved designing and developing a web-based information system using a software framework. The system's advantage over previous studies lies in its comprehensive, integrated features—including digitized attendance tracking, recitation progress, memorization (*tahfidz*) tracking, and daily prayers—designed for three user roles: Admin, Teacher, and Parent. The system was built using a framework and a MySQL database, with its architecture modeled via Unified Modeling Language (UML) diagrams. Development followed the Waterfall method, wherein system requirements were iteratively refined based on feedback from TPA Al-Jami' stakeholders during each evaluation cycle. Functional testing using the Black Box method across 10 test cases yielded a 100% validity rate for all CRUD modules and report-generation features; the testing focused specifically on functional aspects rather than usability. The parent dashboard provides real-time access to student attendance and achievement data, including a feature to download digital report cards in PDF format. The system successfully replaces manual record-keeping at TPA Al-Jami' and bridges the information gap between teachers and parents in supporting children's Quranic education.

Analisis Kreativitas Visual Konten Media Sosial sebagai Strategi Promosi Digital pada Industri Otomotif

2026-08-12T13:46:01+00:00

The rapid growth of social media has encouraged automotive companies to utilize digital platforms as effective promotional media. Visual creativity plays an important role in attracting audience attention and increasing user engagement. This study aims to analyze visual creativity in social media content as a digital promotion strategy in the automotive industry. A descriptive qualitative approach was employed through observation, documentation, and literature review. The research objects consisted of seven social media contents, including educational posts, product promotions, thematic content, price lists, and reels. The analysis focused on visual communication design elements, including visual concept, color, typography, layout, photography, and content performance based on Instagram Insights. The findings indicate that consistent visual elements contribute to more effective promotional communication. Furthermore, short-form video content (reels) generated higher reach and engagement than feed content, making it an effective digital promotion strategy in the automotive industry.

Peranan Desainer Grafis dalam Pengembangan Identitas Visual dan Media Promosi terhadap Brand Happy Wok

2026-08-12T13:46:03+00:00

This study aims to explain the role of graphic designers in developing the visual identity and promotional materials of the Happy Wok brand. This study employs a descriptive qualitative approach using a graphic design process based on Robin Landa’s five stages, namely orientation, analysis and strategy, design concept, design development, and implementation. Data were collected through observation, unstructured interviews, documentation, and literature review. The results show that graphic designers play an important role in translating the character of the Happy Wok brand into consistent visual elements, including visual concepts, colors, typography, layout, social media content, and printed promotional materials. The use of red, teal, and white, along with Lilita One and Codec Pro typefaces, supports the creation of a brand image that is authentic, fresh, exploratory, and aligned with the Gen Z target audience. The design process, which includes briefing, mind mapping, layout sketching, color grading, design execution, assistance, and revisions, demonstrates that graphic designers function not only as visual creators but also as managers of the brand’s visual communication. Thus, the role of graphic designers contributes to strengthening visual identity, enhancing promotional appeal, and shaping a more professional and recognizable brand image for Happy Wok.

Evaluasi Usability Sistem Informasi Keluarga Sumba Timur dengan System Usability Scale (SUS)

2026-08-12T13:45:59+00:00

Technological advancements have driven the use of information systems in data management. However, during system development, there is often an excessive focus on technical aspects and the functionality of system features, while a thorough evaluation of the system’s usability is lacking. This study aims to evaluate the usability of the Family Information System (SIGA) from the users’ perspective, using the System Usability Scale as the primary method and interviews as a supplementary method. Data was collected through a questionnaire with 10 questions and then calculated using the SUS method to obtain a usability score. The results showed a score of 74, which falls into the “GOOD” category with a grade scale of “C” and is within the “ACCEPTABLE” acceptability range. The interview results also aligned with the SUS score but included several improvements suggested by users. These results indicate that the Family Information System (SIGA) can already be used effectively by users, though certain aspects require improvement. Thus, it is hoped that the findings of this study can serve as a basis for evaluating and developing SIGA to optimize its performance.

Perancangan Sistem Perpustakaan Digital Berbasis Android dengan QR Code pada MTsN 2 Kota Bekasi

2026-08-12T13:45:57+00:00

Library at MTsN 2 Kota Bekasi is one of the supporting facilities for learning activities that serves as a source of information for both students and teachers. The library provides various collections of textbooks and supplementary books to support the teaching and learning process. Therefore, proper library management is essential to ensure that services are delivered effectively, efficiently, and in accordance with the information needs of the school community. However, library management at MTsN 2 Kota Bekasi is still carried out manually, including recording book data, member data, and borrowing and returning transactions using logbooks. This condition results in inefficient management processes, increases the risk of recording errors, and makes data retrieval and report generation more difficult for librarians. Therefore, this study aims to design and develop an Android-based digital library system utilizing QR Code technology. The development method employed is the Software Development Life Cycle (SDLC) using the Waterfall model, which consists of requirements analysis, system design, implementation, and testing. The system was designed using Unified Modeling Language (UML), implemented using Android Studio, PHP, JavaScript, Visual Studio Code, and XAMPP, and tested using the Black Box Testing method to ensure that the system functions according to the specified requirements. The results of this study indicate that the Android-based digital library system with QR Code technology improves the speed and accuracy of book borrowing and returning processes through automatic data identification. The system also facilitates the management of book, member, and transaction data, reduces recording errors, and generates more structured and easily accessible reports. Therefore, the developed system is expected to enhance the effectiveness and efficiency of library services at MTsN 2 Kota Bekasi.

Perancangan Sistem Deteksi Wajah Real-Time Menggunakan Convolutional Neural Network pada Perangkat Komputer Desktop

2026-08-12T13:45:55+00:00

This research aims to design and implement a real-time face detection system use a Convolutional Neural Network (CNN) on a desktop computer. The research consisted of data preprocesing, collection, model training, and performance evaluation. The dataset contained 200 facial images, which were resized to 224 ×is 224 pixels, normalized, and divided into training and testing sets. The model was developed using TensorFlow, Keras, and OpenCV, and evaluated use confusion matrix based on precision, accuracy, recall, and F1-score. The research results is that the proposed model can detect and recognize faces effectively, as demonstrated by an accuracy value of 97.22%, along with recall, precision, and F1-score values of 97%. The implementation of Batch Normalization and Dropout improved training stability and enhanced the model's generalization capability. These findings indicate that the CNN -based approach is effective for real-time face detection on desktop computer systems.

Analisis dan Perbandingan Sentimen Lirik Lagu pada Album Logic Mess dan Life Update Karya Arash Buana Menggunakan NRC Emotion Lexicon

2026-08-12T13:46:55+00:00

Song lyrics are a form of textual data that can be analyzed using Natural Language Processing (NLP) to identify the emotional patterns contained within them. This study aims to analyze and compare the emotional distribution in the lyrics of Arash Buana’s albums Logic Mess and Life Update using the NRC Emotion Lexicon. The dataset consists of lyrics from 20 songs, including 10 songs from Logic Mess and 10 songs from Life Update. Data were collected through a web scraping technique and processed using several preprocessing stages, including case folding, tokenization, and stopword removal. Emotion analysis was conducted by matching the resulting tokens with emotion categories in the NRC Emotion Lexicon. The results indicate that Logic Mess is dominated by negative emotion (18.49%), followed by sadness (12.22%), anger (10.77%), and fear (10.61%), reflecting a more reflective and melancholic emotional character. In contrast, Life Update is dominated by positive emotion (17.91%), followed by joy (11.23%), sadness (11.23%), and anticipation (11.08%), indicating a more optimistic emotional tendency. Comparative analysis reveals an increase in positive emotions and a decrease in negative emotions in Life Update. These findings demonstrate that the NRC Emotion Lexicon-based NLP approach can systematically and effectively identify and compare emotional characteristics in song lyrics. Despite limitations in interpreting contextual nuances, metaphors, and irony, the NRC Emotion Lexicon enables systematic emotion mapping and contributes to computational musicology and psychological studies of creative works.