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Strategi Komunikasi Politik Digital Tri Andhianto dan Abdul Haris Bobihoe dalam Pilkada Bekasi 2024
Novia Fitriyanti: Universitas Bakrie
Ranti Puspitasari: Universitas Bakrie
Thalia Jasmine: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: The 2024 Simultaneous Regional Elections in Bekasi are an important momentum in the development of local democracy in Indonesia, marked by the support of a coalition of ten political parties for the candidate pair Tri Adhianto and Abdul Haris Bobihoe. This study uses a qualitative method with a desk review approach to analyze the communication...
Strategi Komunikasi Politik Tim Sukses Pemenangan Pemilu Anies-Amin dalam Membangun Dukungan Publik melalui Twitter
Nurul Mukharomah: Sekolah Tinggi Ilmu Administrasi Mandala Indonesia
Wulan Furrie Lenggana: Sekolah Tinggi Ilmu Administrasi Mandala Indonesia
Abstract: Anies Baswedan and Muhaimin Iskandar are two political figures with different backgrounds and profiles, but both have significant achievements. They face rivalry in the 2024 election with other candidates from political parties or independents. Their winning teams played an important role in shaping the candidate's image and gaining public...
Analisis Kegagalan Pasangan Calon Husain Alting Sjah dan Asrul Rasyid pada Pilgub Malut 2024
Ferdi Rama Septiadi: Universitas Bakrie
Idlan Dziqri Mahmudi: Universitas Bakrie
Muamar Safrit Rachdical: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This study aims to analyze the failure of the candidate pair Husain Alting Sjah and Asrul Rasyid in the 2024 Maluku Utara Gubernatorial Election (Pilgub Malut). This election is crucial for regional political dynamics as it involves strategic figures and influences future policy directions. The research background focuses on understanding the...
Analysis of the Trend of Using Persuasive Language in Abbreviations of Couple Names for Political Branding in the Election of Regent and Deputy Regent Candidates in Indonesia in 2024: A Netnography Study
Mohamad Sudi: Institut Ilmu Sosial dan Ilmu Politik (IISIP) Yapis Biak
Diah Fatma Sjoraida: Universitas Padjadjaran
Zulham: Universitas Malikussaleh
Umul Khasanah: Universitas 17 Agustus 1945 Surabaya
Alfan Bachtiar: Institut Bisnis dan Informatika Kosgoro 1957
Abstract: This study analyzes the use of persuasive language in candidate pair name abbreviations as a political branding strategy in the 2024 regent and deputy regent elections in Indonesia. A netnographic approach was employed to examine digital interactions on social media, online news platforms, and campaign platforms, with data collected from...
Analisis Peran Generasi Z dalam Kemenangan Pasangan Calon Dedi Mulyadi dan Erwana Setiawan pada Pilgub Jawa Barat 2024
Aulia Sri Bayu Lestari: Universitas Bakrie
Nur Heriani: Universitas Bakrie
Thalia Kaisah Marsya Munawar: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This research aims to analyze the role of Generation Z in the victory of the candidate pair Dedi Mulyadi and Erwan Setiawan in the 2024 West Java Gubernatorial Election. This election holds special significance as West Java is the province with the largest voter base in Indonesia, with a Fixed Voter List (DPT) reaching 31,730,039 people. This...
Recycle the Fabric, Rebrand the Image: Strategi Cyber Public Relations UNIQLO dalam Membangun Citra Keberlanjutan melalui LifeWear
Mayang Riyantie: Universitas Negeri Jakarta
Cindy Aulia Silitonga: Universitas Negeri Jakarta
Jenisa Amalia Putri: Universitas Negeri Jakarta
Abstract: The rapid development of digital technology has fundamentally transformed the role of public relations, particularly in the context of sustainability and brand communication. This study explores how Uniqlo’s Cyber Public Relations plays a strategic role in building a sustainable brand image through the LifeWear campaign on social media. Using a...
Dramaturgi Personal Branding Andika-Hendrar dalam Membangun Citra Politik Melalui Instagram (Studi Kasus Kontestasi Calon Pilgub Jateng 2024)
Rachel Tivara Idelia: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This Study analyzes the strategic dramaturgy implemented by the 2024 Central Java Governor candidate pair, Andika Perkasa and Hendrar Prihadi, in building their political image via Instagram. The dramaturgical approach highlights how candidate pairs create a "political stage" through symbols, narratives and structured public interactions to...
Strategi Komunikasi Pencegahan Stunting oleh Puskesmas Palaran
Ai Syarifah Khumairoh: Universitas Mulawarman
Nurliah: Universitas Mulawarman
Kezia Arum Sary: Universitas Mulawarman
Rina Juwita: Universitas Mulawarman
Abstract: This research aims to analyze and describe how the communication strategy of stunting prevention efforts by Palaran Health Center. The formulation of communication strategies uses Onong Uchjana Effendy’s research focus and Campaign Communication Theory. The research method used in this research is descriptive qualitative which aims to explain...
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