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Efektivitas Strategi Kampanye Pasangan Sherly Laos-Sarbin Sehe di Pilgub Maluku Utara: Kajian Media, Taktik, dan Mobilisasi Massa
Adela Wahyuningtyas: Universitas Bakrie
Makbul Wahid Ramadhan: Universitas Bakrie
Muhammad Barzany Suprihono: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This study analyzes the campaign strategy of the Sherly Tjoanda Laos and Sarbin Sehe pair in the 2024 North Maluku gubernatorial election with a focus on three main aspects, namely media, campaign tactics, and mass mobilization. This pair utilizes digital media such as TikTok and Instagram to reach young voters, as well as traditional media for...
Strategi Komunikasi Politik Tim Sukses Pemenangan Pemilu Anies-Amin dalam Membangun Dukungan Publik melalui Twitter
Nurul Mukharomah: Sekolah Tinggi Ilmu Administrasi Mandala Indonesia
Wulan Furrie Lenggana: Sekolah Tinggi Ilmu Administrasi Mandala Indonesia
Abstract: Anies Baswedan and Muhaimin Iskandar are two political figures with different backgrounds and profiles, but both have significant achievements. They face rivalry in the 2024 election with other candidates from political parties or independents. Their winning teams played an important role in shaping the candidate's image and gaining public...
Strategi Komunikasi Pencegahan Stunting oleh Puskesmas Palaran
Ai Syarifah Khumairoh: Universitas Mulawarman
Nurliah: Universitas Mulawarman
Kezia Arum Sary: Universitas Mulawarman
Rina Juwita: Universitas Mulawarman
Abstract: This research aims to analyze and describe how the communication strategy of stunting prevention efforts by Palaran Health Center. The formulation of communication strategies uses Onong Uchjana Effendy’s research focus and Campaign Communication Theory. The research method used in this research is descriptive qualitative which aims to explain...
Analisis Peran Generasi Z dalam Kemenangan Pasangan Calon Dedi Mulyadi dan Erwana Setiawan pada Pilgub Jawa Barat 2024
Aulia Sri Bayu Lestari: Universitas Bakrie
Nur Heriani: Universitas Bakrie
Thalia Kaisah Marsya Munawar: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This research aims to analyze the role of Generation Z in the victory of the candidate pair Dedi Mulyadi and Erwan Setiawan in the 2024 West Java Gubernatorial Election. This election holds special significance as West Java is the province with the largest voter base in Indonesia, with a Fixed Voter List (DPT) reaching 31,730,039 people. This...
Analysis of the Trend of Using Persuasive Language in Abbreviations of Couple Names for Political Branding in the Election of Regent and Deputy Regent Candidates in Indonesia in 2024: A Netnography Study
Mohamad Sudi: Institut Ilmu Sosial dan Ilmu Politik (IISIP) Yapis Biak
Diah Fatma Sjoraida: Universitas Padjadjaran
Zulham: Universitas Malikussaleh
Umul Khasanah: Universitas 17 Agustus 1945 Surabaya
Alfan Bachtiar: Institut Bisnis dan Informatika Kosgoro 1957
Abstract: This study analyzes the use of persuasive language in candidate pair name abbreviations as a political branding strategy in the 2024 regent and deputy regent elections in Indonesia. A netnographic approach was employed to examine digital interactions on social media, online news platforms, and campaign platforms, with data collected from...
Analisis Kemenangan Pasangan Calon Andra Soni dan Dimyati Natakusumah dalam Pilgub Banten 2024
Ighasta Ahmad Iqbal: Universitas Bakrie
Lamona Putriesli: Universitas Bakrie
Nasywa Salsabila: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: The Andra-Dimyati pair built a large coalition with the support of ten political parties, demonstrating significant electoral strength in the Banten gubernatorial election. Their vision and mission, which focuses on "Banten Maju, Adil Merata tidak Korupsi" (Advanced, Fair, Equitable, No Corruption), includes priority programs such as improving...
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