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Mitos dalam Tegangan antara Figur Lelaki Ideal dan Realistis dalam Iklan Head & Shoulders “Joe Taslim x Fadil Jaidi”
Salsabilla Putri Oktavia: Institut Pertanian Bogor
Guruh Ramdani: Institut Pertanian Bogor
Abstract: Visual elements play a strategic role in shaping consumer perceptions of advertisements, particularly within the context of contemporary digital communication. This study analyzes the representation of male figures in the Head & Shoulders advertisement titled "Joe Taslim X Fadil Jaidi: Who Will Be the Next Brand Ambassador of Head &...
Aplikasi Pengenalan Rumah Adat Berbasis Augmented Reality Pada Perangkat Mobile Android
Arib Naufal Ramzy: Universitas Teknologi Yogyakarta
Muhammad Fachrie: Universitas Teknologi Yogyakarta
Abstract: Indonesia has an extraordinary cultural wealth, including various traditional houses reflecting history and values. However, people's understanding of conventional houses is often limited. Factors such as the availability of introductory media and changes in people's mindsets have caused reduced interest and attention to traditional cultural...
Efektivitas Strategi Kampanye Pasangan Sherly Laos-Sarbin Sehe di Pilgub Maluku Utara: Kajian Media, Taktik, dan Mobilisasi Massa
Adela Wahyuningtyas: Universitas Bakrie
Makbul Wahid Ramadhan: Universitas Bakrie
Muhammad Barzany Suprihono: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This study analyzes the campaign strategy of the Sherly Tjoanda Laos and Sarbin Sehe pair in the 2024 North Maluku gubernatorial election with a focus on three main aspects, namely media, campaign tactics, and mass mobilization. This pair utilizes digital media such as TikTok and Instagram to reach young voters, as well as traditional media for...
Strategi Komunikasi Politik Tim Sukses Pemenangan Pemilu Anies-Amin dalam Membangun Dukungan Publik melalui Twitter
Nurul Mukharomah: Sekolah Tinggi Ilmu Administrasi Mandala Indonesia
Wulan Furrie Lenggana: Sekolah Tinggi Ilmu Administrasi Mandala Indonesia
Abstract: Anies Baswedan and Muhaimin Iskandar are two political figures with different backgrounds and profiles, but both have significant achievements. They face rivalry in the 2024 election with other candidates from political parties or independents. Their winning teams played an important role in shaping the candidate's image and gaining public...
Penerapan Metode Requirement Engineering dalam Pengembangan Website E-Commerce sebagai Media Promosi dan Pemasaran pada Kelompok UMKM Tenun Ikat
Nunsio Handrian Meylano: Universitas Nusa Nipa
Yanter Wilve Baly Woda: Universitas Nusa Nipa
Dimas Pangestu Mukin: Universitas Nusa Nipa
Frederico Lino Pereira: Universitas Nusa Nipa
Destiana Evarista Theresia: Universitas Nusa Nipa
Abstract: The utilization of digital marketing platforms, particularly E-Commerce, aims to support SMEs in engaging directly with consumers online, increasing sales conversion rates, reducing marketing costs, providing real-time customer service, and enhancing product competitiveness. E-Commerce enables businesses to reach broader markets without...
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