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Dramaturgi Personal Branding Andika-Hendrar dalam Membangun Citra Politik Melalui Instagram (Studi Kasus Kontestasi Calon Pilgub Jateng 2024)
Rachel Tivara Idelia: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This Study analyzes the strategic dramaturgy implemented by the 2024 Central Java Governor candidate pair, Andika Perkasa and Hendrar Prihadi, in building their political image via Instagram. The dramaturgical approach highlights how candidate pairs create a "political stage" through symbols, narratives and structured public interactions to...
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