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Analysis of the Trend of Using Persuasive Language in Abbreviations of Couple Names for Political Branding in the Election of Regent and Deputy Regent Candidates in Indonesia in 2024: A Netnography Study
Mohamad Sudi: Institut Ilmu Sosial dan Ilmu Politik (IISIP) Yapis Biak
Diah Fatma Sjoraida: Universitas Padjadjaran
Zulham: Universitas Malikussaleh
Umul Khasanah: Universitas 17 Agustus 1945 Surabaya
Alfan Bachtiar: Institut Bisnis dan Informatika Kosgoro 1957
Abstract: This study analyzes the use of persuasive language in candidate pair name abbreviations as a political branding strategy in the 2024 regent and deputy regent elections in Indonesia. A netnographic approach was employed to examine digital interactions on social media, online news platforms, and campaign platforms, with data collected from...
Analisis Kegagalan Strategi Kampanye Ridwan Kamil - Suswono dalam Pilkada 2024
Dyah Deviana Afnissa: Universitas Bakrie
Putri Kusuma Amarilis: Universitas Bakrie
Valiesca Daffah Renova: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: The 2024 Jakarta Governor and Deputy Governor Election served as a critical stage for the Ridwan Kamil and Suswono duo, supported by major political parties through the Koalisi Indonesia Maju (KIM) Plus coalition. Despite broad political backing and leveraging communication strategies across social media, traditional media, and grassroots...
Media Baru dalam Dinamika Komunikasi Politik pada Era Society 5.0
Arya Fandhy: Universitas Islam Negeri Sumatera Utara Medan
Khairul Umam: Universitas Islam Negeri Sumatera Utara Medan
Nur Saadah Harahap: Universitas Islam Negeri Sumatera Utara Medan
Nurul Adha Almayora Nasution: Universitas Islam Negeri Sumatera Utara Medan
Abstract: This study aims to analyze the role of new media in political communication in the Society 5.0 era, focusing on the effectiveness of digital platforms such as social media in facilitating interaction between politicians and the public. Using a qualitative method with a library research approach, data was collected from various literature and...
Strategi Komunikasi Politik Tim Sukses Pemenangan Pemilu Anies-Amin dalam Membangun Dukungan Publik melalui Twitter
Nurul Mukharomah: Sekolah Tinggi Ilmu Administrasi Mandala Indonesia
Wulan Furrie Lenggana: Sekolah Tinggi Ilmu Administrasi Mandala Indonesia
Abstract: Anies Baswedan and Muhaimin Iskandar are two political figures with different backgrounds and profiles, but both have significant achievements. They face rivalry in the 2024 election with other candidates from political parties or independents. Their winning teams played an important role in shaping the candidate's image and gaining public...
Dramaturgi Personal Branding Andika-Hendrar dalam Membangun Citra Politik Melalui Instagram (Studi Kasus Kontestasi Calon Pilgub Jateng 2024)
Rachel Tivara Idelia: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This Study analyzes the strategic dramaturgy implemented by the 2024 Central Java Governor candidate pair, Andika Perkasa and Hendrar Prihadi, in building their political image via Instagram. The dramaturgical approach highlights how candidate pairs create a "political stage" through symbols, narratives and structured public interactions to...
Efektivitas Strategi Kampanye Pasangan Sherly Laos-Sarbin Sehe di Pilgub Maluku Utara: Kajian Media, Taktik, dan Mobilisasi Massa
Adela Wahyuningtyas: Universitas Bakrie
Makbul Wahid Ramadhan: Universitas Bakrie
Muhammad Barzany Suprihono: Universitas Bakrie
Algooth Putranto: Universitas Bakrie
Abstract: This study analyzes the campaign strategy of the Sherly Tjoanda Laos and Sarbin Sehe pair in the 2024 North Maluku gubernatorial election with a focus on three main aspects, namely media, campaign tactics, and mass mobilization. This pair utilizes digital media such as TikTok and Instagram to reach young voters, as well as traditional media for...
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