Optimalisasi Pemanfaatan Smartphone dalam Pembuatan Foto Produk Cenderamata di Desa Tanjung Selamat, Aceh Besar

Main Article Content

Lindawati
Alaisyi
Ahmad Zamakhari
Mery Silviana
Sari Wardani
Dewi Maya Sari

Abstract

The advancement of information technology has significantly driven developments in business and marketing. Marketing processes that were previously conducted conventionally have now transitioned to digital marketing models. Many products produced by business actors are of good quality but often fail to sell due to their inability to compete in the online market. One contributing factor is the suboptimal promotion of products, particularly in terms of unattractive product photos. To address this issue, training aimed at enhancing skills in product photography is necessary. Mastery of information technology is crucial to support and improve business processes. This community service activity aims to equip prospective souvenir entrepreneurs with the skills to photograph and edit products attractively, enabling them to compete in the online market. The training method provided includes lectures, practical training, and guidance on creating product photos simply, quickly, and easily using smartphone devices for the PKK mothers in Tanjung Selamat Village, Aceh Besar. The results of this training demonstrate that participants are able to apply the skills acquired to develop souvenir businesses by producing attractive product photos for promotion, thereby increasing consumer interest and encouraging product purchases through promotional media such as leaflets, brochures, or product packaging

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How to Cite
Lindawati, Alaisyi, Zamakhari, A., Silviana, M., Wardani, S., & Sari, D. M. (2024). Optimalisasi Pemanfaatan Smartphone dalam Pembuatan Foto Produk Cenderamata di Desa Tanjung Selamat, Aceh Besar. Jurnal Pengabdian Nasional (JPN) Indonesia, 5(3), 570-577. https://doi.org/10.35870/jpni.v5i3.898
Section
Articles
Author Biographies

Lindawati, Universitas Abulyatama

Program Studi Teknik Mesin, Fakultas Teknik, Universitas Abulyatama, Kabupaten Aceh Besar, Provinsi Aceh, Indonesia

Alaisyi, Universitas Abulyatama

Program Studi Teknik Mesin, Fakultas Teknik, Universitas Abulyatama, Kabupaten Aceh Besar, Provinsi Aceh, Indonesia

Ahmad Zamakhari, Universitas Abulyatama

Program Studi Teknik Mesin, Fakultas Teknik, Universitas Abulyatama, Kabupaten Aceh Besar, Provinsi Aceh, Indonesia

Mery Silviana, Universitas Abulyatama

Program Studi Teknik Sipil, Fakultas Teknik, Universitas Abulyatama, Kabupaten Aceh Besar, Provinsi Aceh, Indonesia

Sari Wardani, Universitas Abulyatama

Program Studi Peternakan, Fakultas Pertanian, Universitas Abulyatama, Kabupaten Aceh Besar, Provinsi Aceh, Indonesia

Dewi Maya Sari, Politeknik Aceh

Program Studi Akuntansi, Politeknik Aceh, Kota Banda Aceh, Provinsi Aceh, Indonesia

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