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Vol. 3 No. 2 (2026) • Articles
Open Access

Pengaruh E-Recruitment, Employee Branding, dan Kompensasi terhadap Intention to Apply for a Job

Ratnawita Ratnawita
University of Mitra Bangsa image/svg+xml
Kevin Indajang
Sekolah Tinggi Ilmu Ekonomi Sultan Agung image/svg+xml
Lasrida Sigalingging
AMIK MEDICOM
Sri Maryanti
Universitas Lancang Kuning image/svg+xml
Akhmad Baidun
Universitas Islam Negeri Syarif
Published: November 25, 2026 Pages: 160-174
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Abstract

Competition for qualified employees encourages companies to implement effective recruitment strategies through digital technology, corporate image development, and competitive compensation. This study aims to analyze the effects of e-recruitment, employee branding, and compensation on intention to apply for a job. A quantitative approach with a descriptive and verificative design was employed. The sample consisted of 250 respondents selected using a non-probability sampling technique with a purposive sampling method. Data were analyzed using IBM SPSS Statistics. The results indicate that e-recruitment, employee branding, and compensation have positive and significant effects on job application intention, both partially and simultaneously. The coefficient of determination of 78.6% indicates that the three variables explain the variation in job application intention, while the remaining 21.4% is influenced by other factors. These findings suggest that efficient digital recruitment systems, a positive corporate image, and fair, competitive compensation play important roles in increasing a company's attractiveness to prospective employees.

Keywords:
E-Recruitment Employee Branding Compensation Job Application Intention Human Resource Management
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Author Biographies
Ratnawita Ratnawita University of Mitra Bangsa

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Mitra Bangsa, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

Kevin Indajang Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi (STIE) Sultan Agung, Kota Pematangsianta, Provinsi Sumatera Utara, Indonesia.

Lasrida Sigalingging AMIK MEDICOM

Program Studi Komputerisasi Akuntansi, AMIK MEDICOM, Kota Medan, Komputerisasi Akuntansi, Indonesia.

Sri Maryanti Universitas Lancang Kuning

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Lancang Kuning, Kota Pekanbaru, Provinsi Riau, Indonesia.

Akhmad Baidun Universitas Islam Negeri Syarif

Program Studi Psikologi, Fakultas Psikologi, Universitas Islam Negeri Syarif, Kota Tangerang Selatan, Provinsi Banten, Indonesia.

How to Cite
Ratnawita, R., Indajang, K., Sigalingging, L., Maryanti, S., & Baidun, A. (2026). Pengaruh E-Recruitment, Employee Branding, dan Kompensasi terhadap Intention to Apply for a Job. Jurnal Manajemen Dan Teknologi, 3(2), 160-174. https://doi.org/10.63447/jmt.v3i2.2059
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This work is licensed under a Copyright (c) 2026 Ratnawita Ratnawita, Kevin Indajang, Lasrida Sigalingging, Sri Maryanti, Akhmad Baidun .

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