Sosialisasi Cara Menciptakan Peluang Usaha dan Rebranding pada UMKM Kecamatan Kalisat
Article Sidebar
Article Statistics
361
Total Views298
Total DownloadsMain Article Content
Abstract
Article Summary
A village-owned enterprise is a local business institution managed by the village government and has a legal entity. The impact of Covid-19, which appeared some time ago, has destabilized the economy of the village. As a result, almost all business units will be unable to operate. Insufficient awareness of business opportunities using social media, etc. Based on the priority challenges faced by our partners, the first solution offered is a socialization program that creates business opportunities and rebrands the company to make it more attractive. Based on observations of customers from different industries in Kalisat Village. Problems encountered in village businesses include the lack of development and exploitation of various existing business opportunities, the need to support existing human resources to improve the business, and marketing to make it attractive and innovative. There is such a thing as rebranding as an aid. Observation/Interview Socialization/Discussion The potential of the environment is introduced in an easy-to-understand manner using videos, and examples of business opportunities are introduced. We provide knowledge and understanding reading opportunities training for small businesses and creative industries on how to make the most of information technology as part of their business development to compete globally. Companies that need further development can proceed to the rebranding process. Based on the issues faced by partners, a socialization program is implemented as a learning proposition for his MSME actors to show them how to seize the opportunities around them and improve the quality of their products or brand. The socialization and counseling process can be carried out over several sessions to allow people to consistently develop their potential and environment.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Ramadana, C.B., 2013. Keberadaan Badan Usaha Milik Desa (BUMDES) sebagai Penguatan Ekonomi Desa (Doctoral dissertation, Brawijaya University).
Hidayah, A.T., Pujiati, L., Hidyati, N., Hendrawan, S.A., Suprapto, S. and Ali, N., 2018. Pendampingan Penyusunan Laporan Keuangan Pada Badan Usaha Milik Desa (Bumdes) Lestari Desa Bandung Kecamatan Diwek Jombang. Comvice: Journal of community service, 2(1), pp.15-20.
Pradani, R.F.E., 2020. Pengembangan Badan Usaha Milik Desa (Bumdes) Berbasis Potensi Lokal Sebagai Penggerak Ekonomi Desa. Juornal of Economics and Policy Studies, 1(1), pp.23-33. DOI: https://doi.org/10.21274/jeps.2020.1.1.23-33.
Pradnyani, N.L.P.S.P., 2019. Peranan badan usaha milik desa (Bumdes) dalam meningkatkan kesejahteraan masyarakat di desa Tibubeneng Kuta Utara. Jurnal Riset Akuntansi (JUARA), 9(2). DOI: https://doi.org/10.36733/juara.v9i2.602.
Chukwurah, C. and Atah, C.A., 2019. Rebranding entrepreneurship education in Nigerian tertiary institutions for National economic development. Nigerian Journal of Business Education (NIGJBED), 6(2), pp.41-50.
Muzellec, L. and Lambkin, M., 2006. Corporate rebranding: destroying, transferring or creating brand equity?. European journal of marketing, 40(7/8), pp.803-824. DOI: https://doi.org/10.1108/03090560610670007.
Chandra, F.B.A., 2018. Perancangan Rebranding Dapur Ethnic untuk Menciptakan Brand Awareness dan Meningkatkan Brand Image (Doctoral dissertation, Institut Seni Indonesia Yogyakarta).
Muzakki, M. and Heryyanto, A., 2022. PPM Pengembangan Usaha dan Rebranding Mydyia Brownies di Desa Banyuajuh Kamal Bangkalan. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR), 5, pp.1-10. DOI: https://doi.org/10.37695/pkmcsr.v5i0.1570.
Hastiningsih, W.T., Sari, A.A., Junaedi, J. and Prastowo, I., 2021. Pendampingan Re-Branding Umkm Gitar Sebagai Bentuk Peningkatan Kinerja Pemasaran. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 2(1), pp.131-139. DOI: https://doi.org/10.46576/rjpkm.v2i1.939.
Rizal, M.F., 2015. TA: Rebranding CV. Prawara Dwi Persada sebagai Upaya Menciptakan Brand Awareness (Doctoral dissertation, Institut Bisnis dan Informatika Stikom Surabaya).