Sosialisasi Peningkatan Pendapatan Pelaku UMKM Kota Gorontalo
Main Article Content
Abstract
Article Summary
Importance of UMKM For the development of the region, the village agreed to provide guidance to the community so that they are optimistic about doing business and do not give up easily when faced with failure. . You need to keep your marketing strategy in place. This non-profit service aims to provide the community with the knowledge to increase their income through their MSME business. The method used by this service is socialization. With regards to implementation outcomes, the community understands what is given by resource personnel: innovating and enhancing business leadership to increase profits. Governments can make efforts to facilitate access to capital for implementers of communities, especially MSMEs, and to provide technical guidance for the establishment of new MSMEs within subdistrict governments.
Downloads
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Sarfiah, S.N., Atmaja, H.E. and Verawati, D.M., 2019. UMKM sebagai pilar membangun ekonomi bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), pp.137-146. DOI: http://dx.doi.org/10.31002/rep.v4i2.1952.
Prastika, N.E. and Purnomo, D.E., 2014. Pengaruh Sistem Informasi Akuntansi Terhadap Kinerja Perusahaan Pada Usaha Mikro Kecil Dan Menengah (UMKM) Di Kota Pekalongan. Jurnal LITBANG Kota Pekalongan, 7.
Sholicha, N. and Oktafia, R., 2021. Strategi Pemasaran dalam Upaya Peningkatan Omset Penjualan UMKM Desa Sumber Kembar, Kecamatan Pacet, Kabupaten Mojokerto. Jurnal Ilmiah Ekonomi Islam, 7(2), pp.1156-1165. DOI: http://dx.doi.org/10.29040/jiei.v7i2.2286.
Kotler, P. and Keller, K.L., 2009. Manajemen pemasaran, edisi 13. Jakarta: Erlangga, 14.
Wibowo, D.H. and Zainul Arifin, S., 2015. Analisis strategi pemasaran untuk meningkatkan daya saing UMKM (Studi pada Batik Diajeng Solo). Jurnal Administrasi Bisnis (JAB), 29(1).
Jatmika, S., Aprilianto, T. and Prasetyo, B.P.T., 2017, September. E-Marketing Dengan Media Jejaring Sosial Untuk Peningkatan Omset Penjualan. In Seminar Nasional Sistem Informasi (SENASIF) (Vol. 1, pp. 646-654).
Yunus, E., 2016. Manajemen strategis. Penerbit Andi.
Antu, Y., Mohi, E.H., Nggilu, R., Arsana, I.K.S., Binolombangan, F. and Endey, N., 2021. Analisis Implementasi Kebijakan Ekonomi dan Implikasinya Terhadap UMKM di Kota Gorontalo. Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik, 8(2), pp.230-237. DOI: https://doi.org/10.37606/publik.v8i2.231.