Sosialisasi Peningkatan Pendapatan Pelaku UMKM Kota Gorontalo
Main Article Content
Abstract
Article Summary
Importance of UMKM For the development of the region, the village agreed to provide guidance to the community so that they are optimistic about doing business and do not give up easily when faced with failure. . You need to keep your marketing strategy in place. This non-profit service aims to provide the community with the knowledge to increase their income through their MSME business. The method used by this service is socialization. With regards to implementation outcomes, the community understands what is given by resource personnel: innovating and enhancing business leadership to increase profits. Governments can make efforts to facilitate access to capital for implementers of communities, especially MSMEs, and to provide technical guidance for the establishment of new MSMEs within subdistrict governments.
Keywords
Article Keywords
Downloads
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Sarfiah, S.N., Atmaja, H.E. and Verawati, D.M., 2019. UMKM sebagai pilar membangun ekonomi bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), pp.137-146. DOI: http://dx.doi.org/10.31002/rep.v4i2.1952.
Prastika, N.E. and Purnomo, D.E., 2014. Pengaruh Sistem Informasi Akuntansi Terhadap Kinerja Perusahaan Pada Usaha Mikro Kecil Dan Menengah (UMKM) Di Kota Pekalongan. Jurnal LITBANG Kota Pekalongan, 7.
Sholicha, N. and Oktafia, R., 2021. Strategi Pemasaran dalam Upaya Peningkatan Omset Penjualan UMKM Desa Sumber Kembar, Kecamatan Pacet, Kabupaten Mojokerto. Jurnal Ilmiah Ekonomi Islam, 7(2), pp.1156-1165. DOI: http://dx.doi.org/10.29040/jiei.v7i2.2286.
Kotler, P. and Keller, K.L., 2009. Manajemen pemasaran, edisi 13. Jakarta: Erlangga, 14.
Wibowo, D.H. and Zainul Arifin, S., 2015. Analisis strategi pemasaran untuk meningkatkan daya saing UMKM (Studi pada Batik Diajeng Solo). Jurnal Administrasi Bisnis (JAB), 29(1).
Jatmika, S., Aprilianto, T. and Prasetyo, B.P.T., 2017, September. E-Marketing Dengan Media Jejaring Sosial Untuk Peningkatan Omset Penjualan. In Seminar Nasional Sistem Informasi (SENASIF) (Vol. 1, pp. 646-654).
Yunus, E., 2016. Manajemen strategis. Penerbit Andi.
Antu, Y., Mohi, E.H., Nggilu, R., Arsana, I.K.S., Binolombangan, F. and Endey, N., 2021. Analisis Implementasi Kebijakan Ekonomi dan Implikasinya Terhadap UMKM di Kota Gorontalo. Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik, 8(2), pp.230-237. DOI: https://doi.org/10.37606/publik.v8i2.231.