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Vol. 7 No. 2 (2026) • Articles
Open Access

Sosialisasi Pembuatan Konten, Analisis Algoritma, dan Strategi untuk Media Sosial Tahun 2025 pada Komunitas Freedive Malang

Jingga Wahyu Buana
Universitas Islam Sultan Agung Semarang
Muhammad Sagaf
Universitas Islam Sultan Agung Semarang
Brav Deva Bernadhi
Universitas Islam Sultan Agung Semarang
Irwan Sukendar
Universitas Islam Sultan Agung Semarang
Published: May 10, 2026 Pages: 714-722
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Abstract

This Community Service Program, conducted on August 16–17, 2025, in collaboration with the Malang Freedive Community, aimed to improve participants' abilities in digital content creation, understanding of social media algorithms, and applying underwater videography techniques. The program employed socialization, hands-on training, field mentoring, and interactive discussions as its primary methods. Activities focused on enhancing digital literacy, content development strategies aligned with algorithm preferences, and effective image capture techniques for social media. Evaluation results from 15 participants showed an increase in the average pre-test score from 57.9 to 82.3 in the post-test, reflecting an improvement of 24.4 points. More than 80% of participants were able to produce at least one publishable social media content in the form of underwater photos or videos. This improvement reflects the development of participants' understanding of personal branding, content distribution strategies, and social media algorithm mechanisms on platforms such as Instagram, TikTok, and YouTube. The program demonstrates that practice-based and community-oriented training can strengthen digital capacity and create concrete opportunities for monetization through more deliberate social media management.

Keywords:
Algorithm Content Creation Community Service Social Media Underwater Videography
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Author Biographies
Jingga Wahyu Buana Universitas Islam Sultan Agung Semarang

Program Studi S1 Teknik Industri, Fakultas Teknik, Universitas Islam Sultan Agung Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia

Muhammad Sagaf Universitas Islam Sultan Agung Semarang

Program Studi S1 Teknik Industri, Fakultas Teknik, Universitas Islam Sultan Agung Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia

Brav Deva Bernadhi Universitas Islam Sultan Agung Semarang

Program Studi S1 Teknik Industri, Fakultas Teknik, Universitas Islam Sultan Agung Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia

Irwan Sukendar Universitas Islam Sultan Agung Semarang

Program Studi S1 Teknik Industri, Fakultas Teknik, Universitas Islam Sultan Agung Semarang, Kota Semarang, Provinsi Jawa Tengah, Indonesia

How to Cite
Wahyu Buana, J., Sagaf, M., Deva Bernadhi, B., & Sukendar, I. (2026). Sosialisasi Pembuatan Konten, Analisis Algoritma, dan Strategi untuk Media Sosial Tahun 2025 pada Komunitas Freedive Malang. Jurnal Pengabdian Nasional (JPN) Indonesia, 7(2), 714-722. https://doi.org/10.63447/jpni.v7i2.1820
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