Pendampingan UMKM dalam Pembuatan Packaging Inovatif Kentang Mustofa dan Optimalisasi Penjualan untuk Meningkatkan Daya Jual Produk
Article Sidebar
Main Article Content
Abstract
Article Summary
Packaging is an important element in building a product's brand. Packaging plays an important role because it will always be associated with the packaged product and represents the sales value and image of the product. Product sales will increase if the packaging is attractive, and the product image is closely tied to consumers' opinions about the product. The method used in this activity is training, specifically direct support to partners. The overall objective of this activity is to provide training on how economic entities such as small and medium enterprises can develop product packaging so that the products produced are in high demand by consumers so that they can develop good business and can contribute to economic development. In addition, it also supports sales optimization to increase sales. Through this activity, partners share knowledge about packaging design and selling products online. Partners also receive guidance to improve their skills in presenting more attractive product photos. With changes in packaging design and sales methods, partner revenue has increased, and product shelf life has also increased. Scholars as PKM implementers can deploy their expertise to collaborate with the community.
Keywords
Article Keywords
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
Mashadi, M., & Munawar, A. (2021). Pendampingan pengembangan kemasan produk bagi UMKM Kota Bogor. Jurnal Abdimas Dedikasi Kesatuan, 2(1), 115-120. DOI: https://doi.org/10.37641/jadkes.v2i1.1402.
Sufaidah, S., Aminah, N., Prasastii, M. A., & Oktavianti, D. (2022). Pengembangan Kualitas Produk UMKM Melalui Inovasi Kemasan dan Digital Marketing. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 3(3), 152-156. DOI: https://doi.org/10.32764/abdimasekon.v3i3.3195.
Irawati, R., & Prasetyo, I. B. (2021). Pemanfaatan Platform E-Commerce Melalui Marketplace Sebagai Upaya Peningkatan Penjualan dan Mempertahankan Bisnis di Masa Pandemi (Studi pada UMKM Makanan dan Minuman di Malang). Jurnal Penelitian Manajemen Terapan (PENATARAN), 6(2), 114-133.
Sasongko, D., Putri, I. R., Alfiani, V. N., Qiranti, S. D., Sari, R. S., & Allafa, P. E. (2020). Digital Marketing Sebagai Strategi Pemasaran UMKM Makaroni Bajak Laut Kabupaten Temanggung. Jurnal Ilmiah Pangabdhi, 6(2), 92-96. DOI: https://doi.org/10.21107/pangabdhi.v6i2.7809.
Irfani, H., Yeni, F., & Wahyuni, R. (2020). Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Pada Ukm Dalam Menghadapi Era Industri 4.0. JCES (Journal of Character Education Society), 3(3), 651-659. DOI: https://doi.org/10.31764/jces.v3i3.2799.