Pendampingan Strategis untuk Pengembangan Usaha BumDes di Desa Soco dalam Sektor Pariwisata
Article Sidebar
Main Article Content
Abstract
Article Summary
Partner in this service in Bumdes of Soco Village, Bedo District, Magetan Regency. BUMDes has several businesses, one of which is the Soheden swimming pool. Mitra complained that visitors to the Sooheden swimming pool are still limited to local communities around the village and sub-district. In other words, the Sooheden swimming pool business still needs to be discovered and known by the wider community. Based on partner complaints, the Community Service Team provides a solution by developing and marketing a swimming pool business to the broader community. The method used is conducting FGD, conducting socialization related to the principle of BUMDes development using SWOT analysis, and conducting post -socialization; the Community Service Team assists with optimizing BUMDes management. This dedication was carried out by lecturers in collaboration with students 'lecturers dedication students. Partners who attended the FGD and socialization activities included the BUMDes development coordination team, village officials, BUMDes managers, and community representatives. The results of the service show that there is an increase in understanding after socialization related to business development assistance. Before the socialization event began, participants were given a pre-test and post-test after training. Furthermore, the Community Service Team also submitted related to developing the Sooheden swimming pool business based on SWOT analysis. It explained how to market swimming pools using social media, such as TikTok, Instagram, and YouTube. The Community Service Team continues to assist with socialization. In addition, the outcome of the results of this service is the increase in the number of visitors to Soheden's swimming pool, exceeding the expectations of the Community Service Team and Partners.
Keywords
Article Keywords
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
Anggia, M. N., & Shihab, M. R. (2018). Strategi media sosial untuk pengembangan UMKM. Jurnal Terapan Teknologi Informasi, 2(2), 159-170.
Atmojo, M. E., Fridayani, H. D., Kasiwi, A. N., & Pratama, M. A. (2017). Efektivitas dana desa untuk pengembangan potensi ekonomi berbasis partisipasi masyarakat di Desa Bangunjiwo. Aristo, 5(1), 126-140.
Gayo, S. B., Erlina, E., & Rujiman, R. (2020). Peranan badan usaha milik desa dalam meningkatkan perekonomian masyarakat perdesaan. Media Komunikasi Geografi, 21(2), 202-209.
Lathifah, C. A. N., Alfikri, M. R., Kaluti, N. E. P., Muslihin, H. Y., & Nurlaela, W. (2024). Manajemen pengelolaan kolam renang Grand Mayasari Estate. Jurnal Ilmiah Penjas (Penelitian, Pendidikan dan Pengajaran), 10(1), 90-104.
Lumintang, J., & Waani, F. J. (2019). Peningkatan kapasitas pengelolaan badan usaha milik desa (Bumdes) di Desa Koka dan Desa Kembes 2 Kecamatan Tombulu. The Studies of Social Sciences, 2(1), 15-21.
Ruth, D., & Candraningrum, D. A. (2020). Pengaruh motif penggunaan media baru TikTok terhadap personal branding generasi milenial di Instagram. Koneksi, 4(2), 207-214.
Sammut‐Bonnici, T., & Galea, D. (2015). SWOT analysis. Wiley Encyclopedia of Management, 1-8.
Wibowo, A. (2024). Riset kelanggengan bisnis dalam ekosistem digital. Penerbit Yayasan Prima Agus Teknik.
Zitri, I., Rifaid, R., & Umami, R. (2022). Pendampingan penguatan kapasitas anggota badan permusyawaratan desa (BPD) Desa Karang Bongkot dalam penyusunan perdes pembentukan Bumdes. JCES (Journal of Character Education Society), 5(3), 726-738.