Faktor Psikologi dan Sosial dalam Membentuk Minat Beli Produk Taste Twist di Jatinangor
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May 10, 2025
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This study aims to analyze the influence of stress, taste preferences, and social factors on consumer purchasing decisions for healthy food products, focusing on Taste Twist products in Jatinangor. The method used is a qualitative approach through semi-structured interviews with purposively selected respondents. The results of the study indicate that stress levels affect food preferences, where individuals tend to choose foods that provide emotional comfort. Preferences for local flavors, such as rendang and gulai, also play an important role in influencing consumer purchasing interest, especially those who have an emotional attachment to traditional flavors. Social factors, such as recommendations from friends and family, also influence purchasing decisions, especially in the context of trying new products. In conclusion, consumer purchasing decisions for healthy food products are influenced by a combination of stress, taste preferences, and social influences. Therefore, the development of healthy food products such as Taste Twist needs to balance between delicious taste and health benefits in order to attract more consumers.
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Darpito, D., & Muttaqin, Z. (2025). Faktor Psikologi dan Sosial dalam Membentuk Minat Beli Produk Taste Twist di Jatinangor. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 6(2), 1083-1095. https://doi.org/10.63447/jimik.v6i2.1283
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Akbar, T. S., Fitrah, Y., & Rafli, M. (2023). Pengaruh, Persepsi Harga, Persepsi Kualitas, Dan Loyalitas Merek Terhadap Minat Beli Pada Toko Online Shopee. Jurnal Neraaca Manajemen, Ekobnomi, 3(1), 1-14.
Falajunah, C. T., & Hendayani, R. (2024). Pengaruh FOMO (Fear of Missing out) By Tiktok Influencer terhadap Minat Beli Produk Scarlett. Economic Reviews Journal, 3(2), 1096-1110. https://doi.org/10.56709/mrj.v3i2.340.
Kurniati, R. R., & Hardati, R. N. (2022). FAKTOR –FAKTOR YANG MEMPENGARUHI MINAT BELI OUTFIT SECOND (THRIFT)(STUDI PADA KONSUMEN DI TOKO RB LANDUNGSARI). JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis), 11(1), 78-86.
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Lolonto, C. D. C., Isa, R. A., & Abdussamad, Z. K. (2024). Pengaruh Perilaku Konsumen Terhadap Minat Beli Merchandise Kpop (Studi Pada Penggemar Kpop Di Kota Gorontalo). Jurnal Ilmiah Wahana Pendidikan, 10(1), 216-223. https://doi.org/10.5281/zenodo.10466095.
Palangit, M. O., Machmud, R., & Juanna, A. (2022). Pengaruh Bauran Promosi Terhadap Minat Beli Sepeda Motor Honda Pada CV. Anugerah Utama Di Gorontalo. JAMBURA: Jurnal Ilmiah Manajemen Dan Bisnis, 5(1), 251-256. https://doi.org/10.37479/jimb.v5i1.14846.
Pariama, M., & Takwim, T. (2021). Dampak Pandemi Covid-19 terhadap Minat Beli Masyarakat di Kecamatan Lambuya Kabupaten Konawe Provinsi Sulawesi Tenggara. Jurnal Ilmiah Dikdaya, 11(2), 260-266. http://dx.doi.org/10.33087/dikdaya.v11i2.222.
Poluan, J. G., & Karuntu, M. M. (2022). Pengaruh harga, kualitas produk dan layanan terhadap minat beli sapi potong selama masa pandemi covid-19 di Pasar Beriman Kota Tomohon Provinsi Sulawesi Utara. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 10(1), 1075-1088. https://doi.org/10.35794/emba.v10i1.38739.
Prihartini, E., Mahiri, E. A., Hakim, A., & Kurnadi, E. (2022). Pengaruh brand image dan celebrity endorse terhadap minat beli konsumen pada produk Toko Elzatta Majalengka. Jurnal Co Management, 5(1), 775-783.
Purwadinata, S., & Nandasari, R. (2021). Faktor-Faktor Yang Mempengaruhi Perilaku konsumen Terhadap Keputusan Pembelian produk Kecantikan Scarlett (Studi Pada Toko Online Scarlett Sumbawa). Samalewa: Jurnal Riset & Kajian Manajemen, 1(2), 185-193. https://doi.org/10.58406/samalewa.v1i2.472.
Rahmayani, O., Ardi, S., & Nofrialdi, R. (2022). The effect of utilization of social media Instagram@ Nanarfshop on buying interest of Fisipol students University Ekasakti padang. Journal of Law, Politic and Humanities, 2(2), 85-94. https://doi.org/10.38035/jlph.v2i2.89.
Retnowati, E., & Mardikaningsih, R. (2021). Study on online shopping interest based on consumer trust and shopping experience. Journal of Marketing and Business Research (MARK), 1(1), 15-24.
Riaz, M. U., Guang, L. X., Zafar, M., Shahzad, F., Shahbaz, M., & Lateef, M. (2021). Consumers’ purchase intention and decision-making process through social networking sites: a social commerce construct. Behaviour & Information Technology, 40(1), 99-115. https://doi.org/10.1080/0144929X.2020.1846790.
Ridha, A., Kati, S., Hasan, H., & Anastasya, L. (2024). Analisis Perilaku Konsumen terhadap Minat Beli Produk Viral pada E-Commerce Shopee di Kota Makassar. Journal of Economics, Bussiness and Management Issues, 1(4), 245-256. https://doi.org/10.47134/jebmi.v2i3.394.
Sari, S. P. (2020). Hubungan minat beli dengan keputusan pembelian pada konsumen. Psikoborneo: Jurnal Ilmiah Psikologi, 8(1), 147.
Shen, H., Zhao, C., Fan, D. X., & Buhalis, D. (2022). The effect of hotel livestreaming on viewers’ purchase intention: Exploring the role of parasocial interaction and emotional engagement. International Journal of Hospitality Management, 107, 103348. https://doi.org/10.1016/j.ijhm.2022.103348.
Siregar, A. M., & Aslami, N. (2022). Analisis Faktor-Faktor Perilaku Konsumen Terhadap Keputusan Pembelian. Mimbar Kampus: Jurnal Pendidikan dan Agama Islam, 21(2), 96-103.
Tae, B. E., & Bessie, J. L. (2021). Pengaruh Gaya Hidup Dan Kelompok Referensi Terhadap Minat Membeli Ulang (Repurchase Intention)(Survei Pada Pelanggan the Kings Resto Kupang). JURNAL TRANSFORMATIF UNKRISWINA SUMBA, 10(1). https://doi.org/10.58300/transformatif.v10i1.162.
Zhuang, W., Luo, X., & Riaz, M. U. (2021). On the factors influencing green purchase intention: A meta-analysis approach. Frontiers in psychology, 12, 644020.