Proses Produksi Video Instagram Reels untuk Diseminasi Informasi Pemerintah: Studi Kasus @Diskominfobdg
Article Sidebar
Main Article Content
Abstract
Article Summary
This study aims to describe the Instagram Reels video production process by the Bandung City Communication and Informatics Agency (@diskominfobdg) in disseminating government information to the public. Using a descriptive qualitative approach, this study identified the production stages consisting of pre-production, production, and post-production. Data were obtained through in-depth interviews with three key informants directly involved in production, as well as observation and documentation during the period from January to May 2025. This study also revealed the obstacles faced by the production team and the efforts made to overcome these challenges. The results showed that each stage of production reflects the function of mass media according to Denis McQuail's theory, namely information, correlation, entertainment, and mobilization. The pre-production stage involves analyzing current issues, determining relevant topics, and compiling an interesting script. During production, visual aesthetics and technical aspects are considered to create interesting and informative content. Post-production focuses on editing, music selection, and scriptwriting to enhance the impact of the video. The Bandung Diskominfo team faced technical and human resource constraints, but managed to overcome them through collaborative strategies, efficient editing tools, and simplifying complex information. This study provides insight into the government's communication strategy in utilizing social media, especially Instagram Reels, as an effective and engaging means of disseminating information to the public while facing various challenges in the production process.
Keywords
Article Keywords
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
Anggraeni, F. (2023). Produksi konten promosi layanan aduan masyarakat dan media informasi Diskominfo Kota Bogor. Mattawang: Jurnal Pengabdian Masyarakat, 4(1), 108-113. https://doi.org/10.35877/454RI.mattawang1323
Fitriani, Y. (2017). Analisis pemanfaatan berbagai media sosial sebagai sarana penyebaran informasi bagi masyarakat. Jurnal Khatulistiwa Informatika, 19(2), 148-152. https://doi.org/10.31294/p.v19i2.2120
Kemp, S. (2023, 9 Februari). Digital 2023: Indonesia. DataReportal. https://datareportal.com/reports/digital-2023-indonesia
Kompas.com. (2021, 24 Juni). Mengenal apa itu Instagram Reels, fitur baru yang disebut-sebut mirip TikTok. https://www.kompas.com/tren/read/2021/06/24/073100065/mengenal-apa-itu-instagram-reels-fitur-baru-yang-disebut-sebut-mirip-tiktok
Makbul, M. (2021). Metode pengumpulan data dan instrumen penelitian.
Nugroho, S. (2021). Teknik kreatif produksi film (publikasi media sosial).
Qadaruddin, M. (1996). Teori komunikasi media massa. http://repository.iainpare.ac.id/1170/1/TEORI%20KOMUNIKASI%20MEDIA%20MASSA%20.pdf
Ramdhani, L. K. (2024, 26 Februari). Ini proses tahapan produksi konten media. RRI. Diakses 26 Februari 2025, dari https://www.rri.co.id/hobi/1082821/ini-proses-tahapan-produksi-konten-media
Rianto, A. M., & Melano, F. L. (2024). Produksi video konten reels Instagram Last Child sebagai sarana promosi lagu "Hancur Lebih Dulu". eProceedings of Management, 11(6).
Ridho, M. I. (2023). Laporan kegiatan praktik kerja lapangan divisi redaksi bagian media desain reels Instagram di PT Sumsel Media Grafika (HU Tribun Sumsel) [Tugas akhir, Institut Teknologi dan Bisnis Palcomtech].
Rizkya, A. S. (2024). Video reels Instagram @kabupaten.bogor sebagai media publikasi pemerintahan Kabupaten Bogor [Laporan akhir]. Institut Pertanian Bogor.
Salsabila, D., Yudhapramesti, P., & Bakry, G. N. (2023). Motif khalayak dalam mengakses konten berita di Instagram Reels @narasinewsroom. Jurnal Komunikasi Global, 12(1), 168-189. https://doi.org/10.24815/jkg.v12i1.30390
Salsabila, M. R. (2022). Catat! 4 perbedaan data sekunder & data primer dalam analisis data. DQLab. Diakses 26 Februari 2025, dari https://dqlab.id/catat!-4-perbedaan-data-sekunder-and-data-primer-dalam-analisis-data
Setianadi, A. R. (t.t.). Video reels Instagram @kabupaten.bogor sebagai media publikasi pemerintah Kabupaten Bogor.
Shafira, Z. D., & Khabibah, U. (2025). Pembuatan video iklan menggunakan Adobe Premiere CC pada Instagram Reels Pemandian Sumberingin Tumpang Malang. Integrative Perspectives of Social and Science Journal, 2(2), 1585-1591.
Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, R&D (Edisi ke-2, Cetakan ke-29). Alfabeta.
Sulung, U., & Muspawi, M. (2024). Memahami sumber data penelitian: Primer, sekunder, dan tersier. Edu Research, 5(3), 110-116.
Wirawan, I. K. A., & Darmawan, I. D. M. (2020). Produksi video dan televisi. Lintang Pustaka Utama.
Wulandari, D., Arcana, I. N., & Kuncoro, K. S. (2022). Pengembangan Instagram reels pembelajaran pokok bahasan persamaan garis lurus untuk SMP. UNION: Jurnal Ilmiah Pendidikan Matematika, 10(1), 1-14.