Strategi Bauran Promosi Lokananta Surakarta untuk Meningkatkan Kunjungan Wisatawan Lokal
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Sep 10, 2024
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Competition in the industrial sector is getting tighter, but on the other hand, there is an imbalance in the increase in visit numbers. Business competition is a challenge and threat to survival. Lokananta Surakarta carries out several strategies because this has a crucial role in encouraging an increase in the number of visitors. This research is a qualitative descriptive research, with data collection methods using interviews and observation. The aim of carrying out this research is to find out and explain the promotional mix strategy used by Lokananta Surakarta to increase the number of local tourists. The results of this research show that there is a promotional mix used to increase visitors, namely advertising, sales, direct marketing, sales promotions and public relations. Sales promotion activities carried out include discounts, packages and merchandise which most persuade people to be more interested in visiting.
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Dewi, L. P. A. P., & Vanel, Z. (2024). Strategi Bauran Promosi Lokananta Surakarta untuk Meningkatkan Kunjungan Wisatawan Lokal. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 5(3), 2320-2336. https://doi.org/10.35870/jimik.v5i3.893
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Albab, N., Desary, W., & Wardhani, S. (2023). Komunikasi Pemasaran Yang Dilakukan Oleh Sales Di PT . Putra Perdana Indoniaga Showroom Wuling Kenjeran Surabaya Pendahuluan. Communication Speacialist, 2(3), 400–409. https://doi.org/10.25139/jcs.v2i3.6686
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Chelintia Mayang Sari, A., Purbowati, D., & Fikri Fadlillah, F. (2022). Literature Review Keputusan Pembelian Melalui Minat Beli: Promosi Iklan Tv Dan Media Sosial. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 175–190. https://doi.org/10.38035/jmpis.v3i1.864
Fauzi, A., & dkk. (2022). Metodologi Penelitian. In Suparyanto dan Rosad (2015).
Hamidah, S. (2019). Daya Tarik Wisata Pada Museum Kepresidenan Balai Kirti , Bogor Tourist Attraction Of Presidential Museum Balai Kirti , Bogor. Jurnal Ilmiah Pariwisata, 24(2), 130–136.
Hartanti, F., Santi, I. N., Zahara, Z., & Wirastuti, W. (2024). Implementasi Integrated Marketing Communication ( IMC ) Pada Sofie Localfood. Economic Excellence Ibnu Sina, 2(1). https://doi.org/10.59841/excellence.v2i1.919
Haryoko, S., Bahartiar, & Arwadi, F. (2020). Analisis Data Penelitian Kualitatif (Konsep,Teknik, & Prosedur Analisis).
Hasanah, H. (2017). TEKNIK-TEKNIK OBSERVASI (Sebuah Alternatif Metode Pengumpulan Data Kualitatif Ilmu-ilmu Sosial). At-Taqaddum, 8(1), 21. https://doi.org/10.21580/at.v8i1.1163
Ishak, A. (2012). Peran Public Relations dalam Komunikasi Organisasi. Jurnal ASPIKOM, 1(4), 373. https://doi.org/10.24329/aspikom.v1i4.38
Kamal, Y. S., & Triyono, A. (2023). Strategi Komunikasi Pemasaran Terpadu Griya Herbal Muyassar Dalam Memasarkan Produk Pro Sehat. MEDIALOG: Jurnal Ilmu Komunikasi, 6(1), 32–46. https://doi.org/10.35326/medialog.v6i1.2993
Kusniadji, S. (2016). Strategi Komunikasi Pemasaran Dalam Kegiatan Pemasaran Produk Consumer Goods ( Studi Kasus Pada PT Expand Berlian Mulia Di Semarang ). Komunikasi, 83–98.
Marniatun, M., Rosida, L., & Azizurrohman, M. (2022). Strategi Promosi Dalam Meningkatkan Kunjungan Wisatawan Di Kampung Sasak Ende. Journal Of Responsible Tourism, 2(1), 19–30. https://doi.org/10.47492/jrt.v2i1.1894
Mubarokah, A., Wahyuni, S., & Zulianto, M. (2022). Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Osingdeles). Pendidikan Ekonomi, 16 Nomor 1, 98–104. https://doi.org/10.19184/jpe.v16i1.24614
Purbohastuti, A. W. (2021). Efektivitas Bauran Pemasaran Pada Keputusan Pembelian Konsumen Indomaret. Jurnal Sains Manajemen, 7(1), 1–17.
Puspitaningrum, F., Kusumastuti, S. C., & Rimbawati, A. (2023). Penggunaaan QRIS Dalam Transaksi Jual Beli di Tengah Masyarakat UMKM Ketintang Surabaya. Prosiding Seminar Nasional, 603–614.
Rachmawati, I. N. (2007). Data Collection in Qualitative Research: Interviews. Indonesian Journal of Nursing, 11(1), 35–40.
Rahmi P.S, N., & Primadani, B. (2021). Promotion Mix Bandung Planning Gallery Dalam Meningkatkan Awareness Masyarakat Bandung. E-Proceeding of Management, Vol 8, No, pp.714-722.
Respati, P. D. (2018). Perkembangan Produksi dan Kiprahnya dalam Penyebarluasan Seni Pertunjukan Jawa Surakarta. Gadjah Mada Journal of Humanities, 2, No, 425–449. https://doi.org/10.22146/sasdayajournal.36457
Sitorus, B., & Sitorus, C. N. (2017). Peran Transportasi Dalam Mendukung Kawasan Strategis Pariwisata Nasional Danau Toba. Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG), 4(1), 9. https://doi.org/10.54324/j.mtl.v4i1.60
Tanujaya, C. (2017). Perancangan Standart Operational Procedure Produksi Pada Perusahaan Coffeein. Jurnal Manajemen Dan Start-Up Bisnis, 2(1), 90–95. https://doi.org/10.37715/jp.v2i1.441
Uluwiyah, A. N. (2022). Strategi Bauran Promosi (Promotional Mix) dalam Meningkatkan Kepercayaan Masyarakat. In Multi Pustaka Utama.