jimik@stmiki.ac.id 081377790601 Online Submission Open
Vol. 5 No. 3 (2024) • Articles
Open Access

Pengaruh Komunikasi Pemasaran, Kualitas Produk, dan Label Halal terhadap Keputusan Pembelian di TikTok Shop

Elizabeth
Universitas Budi Luhur
Anindya Putri Pradiptha
Universitas Budi Luhur
Devit Setiono
Universitas Budi Luhur
Dhika Purnama Putra
Universitas Budi Luhur
Ricky Widyananda Putra
Universitas Budi Luhur
Published: September 20, 2024 Pages: 2548-2560
Original Full-Text Article
Download published version for reading and archiving
Download PDF
Abstract

TikTok is a effective medium to promote and selling product. Because Tiktok has hundred of thousand users, which of course makes the product known to various group. This application has been successfully used by various brand to promote their products to consumers, especially to cosmetic industry, both local product and international brand. One of local product that dominates market share is Wardah Kosmetik as with its trademark as halal cosmetics. This study aims to analyze and examine the factors influence consumer purchase decisions Wardah Lipstick products of TikTok aplication users. These factors include the product quality, promotion and halal label. The research used the quantitative with regression analysis method. The sampling method used purposive sampling and the number of samples used in this study amounted to 75 respondents source was distribution of questionnaires to TikTok users in Central Lombok by online via WhatsApp. The data were analysed with IBM SPSS version 21 and analysis was carried out by several tests such as validity test, realibility test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the product quality, promotion and halal label has a significant effect on purchase decisions Wardah Lipstick products of TikTok aplication users. The findings of this study can be reference uses as a reference for future researchers  who will study similar problems. This research can also be a reference for companies to always be able to maintain aspects of product quality, promotion and halal label in designing and determining effective and efficient markering policies.

Keywords:
Product Quality Promotion Halal Label TikTok Shop Central Lombok
Article Metrics & Downloads Graph
Monthly Download Trends:
Author Biographies
Elizabeth Universitas Budi Luhur

Universitas Budi Luhur, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia.

Anindya Putri Pradiptha Universitas Budi Luhur

Universitas Budi Luhur, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia.

Devit Setiono Universitas Budi Luhur

Universitas Budi Luhur, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia.

Dhika Purnama Putra Universitas Budi Luhur

Universitas Budi Luhur, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia.

Ricky Widyananda Putra Universitas Budi Luhur

Universitas Budi Luhur, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia.

How to Cite
Elizabeth, Pradiptha, A. P., Setiono, D., Putra, D. P., & Putra, R. W. (2024). Pengaruh Komunikasi Pemasaran, Kualitas Produk, dan Label Halal terhadap Keputusan Pembelian di TikTok Shop. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 5(3), 2548-2560. https://doi.org/10.35870/jimik.v5i3.979
License

Creative Commons Attribution 4.0 International License (CC BY 4.0)

This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License .

  • Share: You are free to copy, distribute, and transmit the work in any medium or format.
  • Adapt: You are free to remix, transform, and build upon the work for any purpose, even commercially.
  • Attribution: You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
Copyright & Retention: Authors retain copyright without restrictions and grant this journal the right of first publication under an open-access model. The journal retains non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

References
Total: 17 References
  1. Assauri, S. (2013). Manajemen Pemasaran. Jakarta: Rajawali... Gramedia Pustaka Utama Arikunto, S., 2013. Prosedur Penelitian Suatu Pendekatan Praktik.
  2. Fatmaningrum, S. R., Susanto, S., & Fadhilah, M. (2020). Pengaruh kualitas produk dan citra merek terhadap keputusan pembelian minuman Frestea. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 4(1), 176-188.
  3. Hastuti, M. A. S. W., & Anasrulloh, M. (2020). Pengaruh Promosi Terhadap Keputusan Pembelian. Jurnal Ilmiah Ecobuss, 8(2), 99-102. DOI: https://doi.org/10.51747/ecobuss.v8i2.622.
  4. Ilmiyah, K., & Krishernawan, I. (2020). Pengaruh Ulasan Produk, Kemudahan, Kepercayaan, Dan Harga Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Mojokerto. Maker: Jurnal Manajemen, 6(1), 31-42. DOI: https://doi.org/10.37403/mjm.v6i1.143.
  5. Ismayana, S., & Hayati, N. (2018). Pengaruh kualitas produk dan harga terhadap keputusan pembelian produk lipstik Pixy. JSMA (Jurnal Sains Manajemen dan Akuntansi), 10(2), 1-15.
  6. Khotimmah, N., Giningroem, D. S. W. P., & Pitoyo, B. S. (2024). Pengaruh Citra Merek, Kualitas Produk, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian Produk Skincare Madame Gie (Studi Kasus Pada Mahasiswa Prodi Manajemen Universitas Bhayangkara Jakarta Raya Angkatan 2020). IJESM Indonesian Journal of Economics and Strategic Management, 2(1), 826-844.
  7. Purnama, F. A., & Safira, A. (2017). Investigating Islamic advertising ethics: perceptions of Indonesian Muslims. Journal of Emerging Economies and Islamic Research, 5(2), 43-57. DOI: https://doi.org/10.24191/jeeir.v5i2.8803.
  8. Puspitasari, R. H. U. (2019). Analisis pengaruh keputusan pembelian pada kosmetik berlabel halal. Business Management Analysis Journal (BMAJ), 2(1), 68-77. DOI: https://doi.org/10.24176/bmaj.v2i1.3212.
  9. Putri, N. A., & Utami, C. W. (2024). PENGARUH CITRA MEREK, KEPERCAYAAN RELIGIUS, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI PERILAKU TERHADAP PRODUK DAN KESADARAN HALAL SEBAGAI VARIABEL INTERVENING (STUDI PADA PRODUK KOSMETIK). JURNAL ILMIAH EDUNOMIKA, 8(2). DOI: http://dx.doi.org/10.29040/jie.v8i2.13120.
  10. Rakhi, H. (2019). Analisis Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Produk Kosmetik: Studi Kasus Kota Pontianak. ISLAMICONOMIC: Jurnal Ekonomi Islam, 10(1). DOI: https://doi.org/10.32678/ijei.v10i1.119.
  11. Rosanti, N., & Salam, K. N. (2021). The Effects of Brand Image and Product Quality on Purchase Decisions. Quantitative Economics and Management Studies, 2(6), 365-375. DOI: https://doi.org/10.35877/454RI.qems360.
  12. Salsabila, N. A. (2024). PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PENSIL ALIS IMPLORA PADA MAHASISWI MANAJEMEN DI UNIVERSITAS NUSANTARA PGRI KEDIRI) (Doctoral dissertation, Universitas Nusantara PGRI Kediri).
  13. Saragih, H., Edward, Y. R., Suherman, A., & Pradiptha, A. P. (2023). Exploring Determinants for Enhancing Employee Performance. International Journal of Economics Development Research (IJEDR), 4(3), 1938-1945. DOI: https://doi.org/10.37385/ijedr.v5i1.4447.
  14. Siti, A., Parashakti, R. D., Mahfud, I., & Adha, S. (2019). Online consumer review and beauty influencer on cosmetics purchase intention of indonesian female consumers. Journal of Business, Management, & Accounting, 1(1).
  15. Tasia, A. A., Sulistyandari, S., & Kinasih, D. D. (2022). Pengaruh Brand Image, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Wardah Di Pekanbaru. ECOUNTBIS: Economics, Accounting and Business Journal, 2(1), 74-85.
  16. Tolan, M. S., Pelleng, F. A., & Punuindoong, A. Y. (2021). Pengaruh Promosi terhadap Keputusan Pembelian di Online Shop Mita (Studi pada Masyarakat Kecamatan Wanea Kelurahan Karombasan Selatan Lingkungan IV Kota Manado). Productivity, 2(5), 360-364.
  17. Wibowo, A., Pradiptha, A. P., Mulyati, M., & Utari, D. R. (2020). Penyuluhan wirausaha berbasis teknologi untuk pemulihan ekonomi masyarakat terdampak covid-19 di masa new normal. E-Dimas: Jurnal Pengabdian kepada Masyarakat, 11(3), 357-365. DOI: https://doi.org/10.26877/e-dimas.v11i3.5872.
Similar Articles

Articles sharing related keywords and machine learning classifications:

Perancangan UI/UX Aplikasi Sistem Informasi Pariwisata Kabupaten Jepara Menggunakan Metode Design Thinking
Vol. 5 No. 1 (2024) • DOI: 10.35870/jimik.v5i1.543
Sistem Informasi Penjualan Roti di Toko Mitha Bakery Palu Menggunakan Framework Laravel
Vol. 6 No. 1 (2025) • DOI: 10.35870/jimik.v6i1.1112
STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA SAMARINDA MELALUI MEDIA INSTAGRAM UNTUK MENINGKATKAN MINAT BELI KONSUMEN
Vol. 4 No. 3 (2023) • DOI: 10.35870/jimik.v4i3.347
BRAND ACTIVATION SEBAGAI BENTUK STRATEGI KOMUNIKASI PEMASARAN TERPADU (STUDI KASUS: HEADSTOCK COFFEE DI BALIKPAPAN)
Vol. 4 No. 3 (2023) • DOI: 10.35870/jimik.v4i3.354
Strategi Komunikasi Pemasaran Digital Berbasis Model AISAS dalam Meningkatkan Keputusan Pembelian pada Lare Coffee Shop Space: Studi Kasus
Vol. 7 No. 3 (2026) • DOI: 10.63447/jimik.v7i3.2109