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Vol. 3 No. 2 (2026) • Artikel
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Pengaruh Pemberdayaan UMKM, Pelayanan Prima, Promosi, dan Literasi Digital terhadap Kinerja UMKM Berkelanjutan

Wahyu Budi Setiawati
Institut Kesesahatan Dan Bisnis image/svg+xml
Bayu Purnama Putra
Institut Kesesahatan Dan Bisnis image/svg+xml
Yosep Henri Gumilang
Institut Kesesahatan Dan Bisnis
Nurali Nurali
Institut Kesesahatan Dan Bisnis
Published: November 10, 2026 Pages: 108-121
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Abstract

This study aims to analyze the effectiveness of empowering Micro, Small, and Medium Enterprises (MSMEs) through excellent service, promotion, and digital literacy on MSME performance. The study used a quantitative approach involving 100 MSME respondents. Data were collected through a Likert-scale questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results show that MSME empowerment, excellent service, promotion, and digital literacy do not partially have a significant effect on MSME performance, with significance values of 0.177, 0.258, 0.629, and 0.653, respectively. Simultaneously, the four variables also do not show a significant effect on MSME performance, with an F value of 2.077 and a significance value of 0.090. The R Square value of 0.080 indicates that the model explains 8.0% of the variation in MSME performance, while the remaining 92.0% is explained by other factors outside the model. These findings indicate that increasing empowerment capacity, service quality, promotion, and digital literacy does not automatically improve MSME performance. Therefore, MSME empowerment needs to be carried out integratively through strengthening business management, implementing digital technology, marketing strategies, customer service, and continuous assistance so that the knowledge and skills gained can be transformed into business capabilities that generate economic value.

Keywords:
MSME Empowerment Excellent Service Promotion Digital Literacy MSME Performance
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Author Biographies
Wahyu Budi Setiawati Institut Kesesahatan Dan Bisnis

Program Studi Manajemen, Institut Kesesahatan Dan Bisnis, Kabupaten Bogor, Jawa Barat, Indonesia.

Bayu Purnama Putra Institut Kesesahatan Dan Bisnis

Program Studi Manajemen, Institut Kesesahatan Dan Bisnis, Kabupaten Bogor, Jawa Barat, Indonesia.

Yosep Henri Gumilang Institut Kesesahatan Dan Bisnis

Program Studi Manajemen, Institut Kesesahatan Dan Bisnis, Kabupaten Bogor, Jawa Barat, Indonesia.

Nurali Nurali Institut Kesesahatan Dan Bisnis

Program Studi Manajemen, Institut Kesesahatan Dan Bisnis, Kabupaten Bogor, Jawa Barat, Indonesia.

How to Cite
Setiawati, W. B., Putra, B. P., Gumilang, Y. H., & Nurali, N. (2026). Pengaruh Pemberdayaan UMKM, Pelayanan Prima, Promosi, dan Literasi Digital terhadap Kinerja UMKM Berkelanjutan. Jurnal Manajemen Dan Teknologi, 3(2), 108-121. https://doi.org/10.63447/jmt.v3i2.2041
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This work is licensed under a Copyright (c) 2026 Niko Suwaryo, Bayu Purnama Putra, Yosep Henri Gumilang, Nurali Nurali .

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