Integrasi Perubahan Temporal dalam Bisnis Digital: Pendekatan Teori Proses dan Pemodelan Berbasis Agen dalam Era Transformasi Digital
Article Sidebar
📅
Published:
May 10, 2026
Main Article Content
Abstract
Article Summary
The study aims to analyze temporal change in digital business through the integration of process theory and agent-based modeling. The approach is used to understand how technology adoption evolves over time through the interaction of user perception, network influence, and organizational response. The research method consists of two stages, namely process mapping and simulation of technology adoption involving 200 agents classified as innovators, early majority, and late majority. Key variables include perceived ease of use, perceived usefulness, network influence, and system usage level. Simulation results show an increase in adopters from 20 agents at T0 to 180 agents at T3, accompanied by a rise in average perceived ease of use from 3.5 to 4.5 and perceived usefulness from 3.6 to 4.6. Network effects accelerate adoption, especially after innovators establish usage legitimacy for other groups. Findings indicate that digital transformation progresses gradually and is shaped by the interaction among actors, technology, and organizational readiness. The integration of process theory and agent-based modeling supports adaptive strategy, strengthens organizational resilience, improves digital business performance, enables more effective decision-making, and sustains adoption processes within rapidly changing digital environments.
Keywords
Article Keywords
Downloads
Download data is not yet available.
Article Details
How to Cite
Rasyad, R. Z., & Mawardah, P. N. (2026). Integrasi Perubahan Temporal dalam Bisnis Digital: Pendekatan Teori Proses dan Pemodelan Berbasis Agen dalam Era Transformasi Digital. Jurnal Manajemen Dan Teknologi, 3(1), 39-48. https://doi.org/10.63447/jmt.v3i1.1861
Issue
Section
Artikel
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Ahmed, W. A. H., & MacCarthy, B. L. (2022). Blockchain in the supply chain – A comprehensive framework for theory-driven research. Digital Business, 2(2), Article 100043. https://doi.org/10.1016/j.digbus.2022.100043
Ancillai, C., Sabatini, A., Gatti, M., & Perna, A. (2023). Digital technology and business model innovation: A systematic literature review and future research agenda. Technological Forecasting and Social Change, 188, 122307. https://doi.org/https://doi.org/10.1016/j.techfore.2022.122307
Ates, A., & Acur, N. (2022). Making obsolescence obsolete: Execution of digital transformation in a high-tech manufacturing SME. Journal of Business Research, 152, 336–348. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.07.052
Bresciani, S., Huarng, K.-H., Malhotra, A., & Ferraris, A. (2021). Digital transformation as a springboard for product, process and business model innovation. Journal of Business Research, 128, 204–210. https://doi.org/https://doi.org/10.1016/j.jbusres.2021.02.003
Chen, Y., Deng, S., Kwak, D.-H., Elnoshokaty, A., & Wu, J. (2019). A multi-appeal model of persuasion for online petition success: A linguistic Cue-based approach. Journal of the Association for Information Systems, 20(2), 105–131. https://doi.org/10.17705/ 1jais.00530
Desai, H. (2025). Governance structures for long-term digital transformation: an agent-based simulation approach. Available at SSRN 5959854. https://doi.org/10.32029/2605-4655.02.00.2025
Fraccascia L, Yazan D.M., Albino V., Zijm H. (2020). The role of redundancy in industrial symbiotic business development: A theoretical framework explored by agent-based simulation. International Journal of Production Economics, vol. 221, pp. 1–23. Doi: https://doi.org/10.1016/j.ijpe.2019.08.006
Gillani, F., Chatha, K. A., Jajja, S. S., Cao, D., & Ma, X. (2024). Unpacking Digital Transformation: Identifying key enablers, transition stages and digital archetypes. Technological Forecasting and Social Change, 203, 123335. https://doi.org/https://doi.org/10.1016/j.techfore.2024.123335
Hermawan, T., & Septian, S. (2025). Evolusi Model Pemasaran Perumahan Global: Dari Agen Konvensional menuju Ekosistem Platform Digital. Score: Jurnal Lentera Manajemen Pemasaran, 3(02), 89-95. https://doi.org/10.59422/lmp.v3i02.1095
Hua, X., Ma, W., & Zhang, G. (2026). How Digital Intelligence Technologies Reshape Emergency Collaboration: An Agent-Based Model of Multi-Actor Governance. International Journal of Disaster Risk Reduction, 106113. https://doi.org/10.1016/j.ijdrr.2026.106113
Kolagar, M., Parida, V., & Sjödin, D. (2022). Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda. Journal of Business Research, 146, 176–200. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.03.067
Kornyshova, E., Boutal, L., & Benramdane, M. K. (2023). Digital Business Ecosystems: Organizational Model, Roles, and Governance Towards Flexibility. Procedia Computer Science, 225, 4621–4630. https://doi.org/https://doi.org/10.1016/j.procs.2023.10.460
Kurniawati, A. E., Kencana, R. A. L., Solehah, R., Saputra, A. H., & Siddiq, D. M. (2024). Analisis Perkembangan dan Relevansi Teori Komunikasi Digital dalam Era Media Sosial: Suatu Kajian Literatur. Amerta Jurnal Ilmu Sosial dan Humaniora, 4(3), 124-134. https://ejournal.amertamedia.co.id/index.php/amerta/article/view/566
Mazzetto, S. (2024). Interdisciplinary perspectives on agent-based modeling in the architecture, engineering, and construction industry: A comprehensive review. Buildings, 14(11), 3480. https://doi.org/10.3390/buildings14113480
Nieddu, M., Bertani, F., & Ponta, L. (2022). The sustainability transition and the digital transformation: two challenges for agent-based macroeconomic models. Review of Evolutionary Political Economy, 3(1), 193-226.
Nyagadza, B. (2022). Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions. Sustainable Technology and Entrepreneurship, 1(3), 100020. https://doi.org/https://doi.org/10.1016/j.stae.2022.100020
Opland, L. E., Pappas, I. O., Engesmo, J., & Jaccheri, L. (2022). Employee-driven digital innovation: A systematic review and a research agenda. Journal of Business Research, 143, 255–271. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.01.038
Piccoli, G., Grover, V., & Rodriguez, J. (2024). Digital transformation requires digital resource primacy: Clarification and future research directions. The Journal of Strategic Information Systems, 33(2), 101835. https://doi.org/https://doi.org/10.1016/j.jsis.2024.101835
Sulistyowati, R., Listiadi, A., Subroto, W. T., Ramadhani, S. N., Sarfita, D., Damayanti, F., Wulandari, L., Reffandi, K. S., Syafitrih, Z. E., Silfina, I., Zulkarnaen, Z., Sulistyowati, N., & Weni, W. (2025). Pembelajaran Ekonomi Digital: Konsep, Transformasi Pasar Dan Kesiapan Teknologi. Penerbit Tahta Media. Retrieved from http://tahtamedia.co.id/index.php/issj/article/view/1446
Treiblmaier, H. (2022). How to incorporate temporal change in digital business research: The use of process theory and agent-based modeling. Digital Business, 2(2), 100049. https://doi.org/10.1016/j.digbus.2022.100049
Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28(2), 118–144. https://doi.org/https://doi.org/10.1016/j.jsis.2019.01.003
Yáñez-Valdés, C., & Guerrero, M. (2024). Determinants and impacts of digital entrepreneurship: A pre- and post-COVID-19 perspective. Technovation, 132, 102983. https://doi.org/https://doi.org/10.1016/j.technovation.2024.102983
Коровин, Г. Б. (2020). Architecture of the agent-based model for the region’s industrial complex digital transformation. Journal of new economy, 21(3), 158-174.
Ancillai, C., Sabatini, A., Gatti, M., & Perna, A. (2023). Digital technology and business model innovation: A systematic literature review and future research agenda. Technological Forecasting and Social Change, 188, 122307. https://doi.org/https://doi.org/10.1016/j.techfore.2022.122307
Ates, A., & Acur, N. (2022). Making obsolescence obsolete: Execution of digital transformation in a high-tech manufacturing SME. Journal of Business Research, 152, 336–348. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.07.052
Bresciani, S., Huarng, K.-H., Malhotra, A., & Ferraris, A. (2021). Digital transformation as a springboard for product, process and business model innovation. Journal of Business Research, 128, 204–210. https://doi.org/https://doi.org/10.1016/j.jbusres.2021.02.003
Chen, Y., Deng, S., Kwak, D.-H., Elnoshokaty, A., & Wu, J. (2019). A multi-appeal model of persuasion for online petition success: A linguistic Cue-based approach. Journal of the Association for Information Systems, 20(2), 105–131. https://doi.org/10.17705/ 1jais.00530
Desai, H. (2025). Governance structures for long-term digital transformation: an agent-based simulation approach. Available at SSRN 5959854. https://doi.org/10.32029/2605-4655.02.00.2025
Fraccascia L, Yazan D.M., Albino V., Zijm H. (2020). The role of redundancy in industrial symbiotic business development: A theoretical framework explored by agent-based simulation. International Journal of Production Economics, vol. 221, pp. 1–23. Doi: https://doi.org/10.1016/j.ijpe.2019.08.006
Gillani, F., Chatha, K. A., Jajja, S. S., Cao, D., & Ma, X. (2024). Unpacking Digital Transformation: Identifying key enablers, transition stages and digital archetypes. Technological Forecasting and Social Change, 203, 123335. https://doi.org/https://doi.org/10.1016/j.techfore.2024.123335
Hermawan, T., & Septian, S. (2025). Evolusi Model Pemasaran Perumahan Global: Dari Agen Konvensional menuju Ekosistem Platform Digital. Score: Jurnal Lentera Manajemen Pemasaran, 3(02), 89-95. https://doi.org/10.59422/lmp.v3i02.1095
Hua, X., Ma, W., & Zhang, G. (2026). How Digital Intelligence Technologies Reshape Emergency Collaboration: An Agent-Based Model of Multi-Actor Governance. International Journal of Disaster Risk Reduction, 106113. https://doi.org/10.1016/j.ijdrr.2026.106113
Kolagar, M., Parida, V., & Sjödin, D. (2022). Ecosystem transformation for digital servitization: A systematic review, integrative framework, and future research agenda. Journal of Business Research, 146, 176–200. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.03.067
Kornyshova, E., Boutal, L., & Benramdane, M. K. (2023). Digital Business Ecosystems: Organizational Model, Roles, and Governance Towards Flexibility. Procedia Computer Science, 225, 4621–4630. https://doi.org/https://doi.org/10.1016/j.procs.2023.10.460
Kurniawati, A. E., Kencana, R. A. L., Solehah, R., Saputra, A. H., & Siddiq, D. M. (2024). Analisis Perkembangan dan Relevansi Teori Komunikasi Digital dalam Era Media Sosial: Suatu Kajian Literatur. Amerta Jurnal Ilmu Sosial dan Humaniora, 4(3), 124-134. https://ejournal.amertamedia.co.id/index.php/amerta/article/view/566
Mazzetto, S. (2024). Interdisciplinary perspectives on agent-based modeling in the architecture, engineering, and construction industry: A comprehensive review. Buildings, 14(11), 3480. https://doi.org/10.3390/buildings14113480
Nieddu, M., Bertani, F., & Ponta, L. (2022). The sustainability transition and the digital transformation: two challenges for agent-based macroeconomic models. Review of Evolutionary Political Economy, 3(1), 193-226.
Nyagadza, B. (2022). Sustainable digital transformation for ambidextrous digital firms: systematic literature review, meta-analysis and agenda for future research directions. Sustainable Technology and Entrepreneurship, 1(3), 100020. https://doi.org/https://doi.org/10.1016/j.stae.2022.100020
Opland, L. E., Pappas, I. O., Engesmo, J., & Jaccheri, L. (2022). Employee-driven digital innovation: A systematic review and a research agenda. Journal of Business Research, 143, 255–271. https://doi.org/https://doi.org/10.1016/j.jbusres.2022.01.038
Piccoli, G., Grover, V., & Rodriguez, J. (2024). Digital transformation requires digital resource primacy: Clarification and future research directions. The Journal of Strategic Information Systems, 33(2), 101835. https://doi.org/https://doi.org/10.1016/j.jsis.2024.101835
Sulistyowati, R., Listiadi, A., Subroto, W. T., Ramadhani, S. N., Sarfita, D., Damayanti, F., Wulandari, L., Reffandi, K. S., Syafitrih, Z. E., Silfina, I., Zulkarnaen, Z., Sulistyowati, N., & Weni, W. (2025). Pembelajaran Ekonomi Digital: Konsep, Transformasi Pasar Dan Kesiapan Teknologi. Penerbit Tahta Media. Retrieved from http://tahtamedia.co.id/index.php/issj/article/view/1446
Treiblmaier, H. (2022). How to incorporate temporal change in digital business research: The use of process theory and agent-based modeling. Digital Business, 2(2), 100049. https://doi.org/10.1016/j.digbus.2022.100049
Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28(2), 118–144. https://doi.org/https://doi.org/10.1016/j.jsis.2019.01.003
Yáñez-Valdés, C., & Guerrero, M. (2024). Determinants and impacts of digital entrepreneurship: A pre- and post-COVID-19 perspective. Technovation, 132, 102983. https://doi.org/https://doi.org/10.1016/j.technovation.2024.102983
Коровин, Г. Б. (2020). Architecture of the agent-based model for the region’s industrial complex digital transformation. Journal of new economy, 21(3), 158-174.