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Vol. 3 No. 2 (2026) • Articles
Open Access

Pengaruh Ulasan Pelanggan Online dan Persepsi Harga terhadap Niat Beli Konsumen Sudut Kedai di Metland Transyogi

Sammy Hanif
University of Pembangunan Nasional Veteran Jawa Timur image/svg+xml
Ugy Soebiantoro
University of Pembangunan Nasional Veteran Jawa Timur image/svg+xml
Published: November 25, 2026 Pages: 422-430
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Abstract

A sharp increase in menu prices at Sudut Kedai, coupled with shifting customer engagement online, raises a fundamental question: do online reviews and price perception actually influence purchase intention? This study examines both factors among Sudut Kedai consumers in Metland Transyogi. Questionnaires were distributed to 120 respondents who had read online reviews of Sudut Kedai, selected through convenience sampling. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0. Online customer reviews demonstrate a positive and significant effect on purchase intention (path coefficient 0.245; T-statistic 3.271; p 0.001), as does price perception (path coefficient 0.373; T-statistic 4.861; p 0.000), with an R-Square of 0.220. Credible and informative reviews build buyer trust; prices perceived as proportional to quality enhance purchase intention. Sudut Kedai needs to actively manage customer reviews and maintain fair pricing to strengthen purchase intention amid an increasingly competitive culinary market.

Keywords:
Online Customer Review Price Perception Purchase Intention PLS-SEM Culinary MSME
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Author Biographies
Sammy Hanif University of Pembangunan Nasional Veteran Jawa Timur

Management Study Program, Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia.

Ugy Soebiantoro University of Pembangunan Nasional Veteran Jawa Timur

Management Study Program, Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia.

How to Cite
Hanif, S., & Soebiantoro, U. (2026). Pengaruh Ulasan Pelanggan Online dan Persepsi Harga terhadap Niat Beli Konsumen Sudut Kedai di Metland Transyogi. Jurnal Manajemen Dan Teknologi, 3(2), 422-430. https://doi.org/10.63447/jmt.v3i2.2144
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This work is licensed under a Copyright (c) 2026 Sammy Hanif, Ugy Soebiantoro .

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