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Vol. 6 No. 1 (2025) • Articles
Open Access

Sosialisasi Teknik Pembuatan Video Kreatif dan Strategi Pemasaran Digital sebagai Langkah Inovatif bagi Mahasiswa Universitas Trunojoyo Madura

Devi Amelia Putri
Universitas Trunojoyo Madura
Nur Isnaini
Universitas Trunojoyo Madura
Moch. Zainul Rifqi
Universitas Trunojoyo Madura
Published: January 10, 2025 Pages: 203-210
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Abstract

In the era of digital information, business, expecially MSME, are embracing digital marketing as a strategic tool to capture consumer attention. attention. This approach offers numerous advantages, including increased reach, speed, precision, and cost-effectiveness. Delivery on digital media, such as social media, is also a form of promotion, product introduction, and communication between buyers and consumers. The socialization service activities for students at Trunojoyo University Madura aims to provide insight, understanding of how to market products through creative and interesting video content so that consumers are interested in buying. The target of the socialization activities carried out by group 5 is Trunojoyo Madura University students. The method of implementing the service activities of group 5 Denaya Project MBKM Entrepreneurship was the program socialization by providing direct understanding to several students who attended the activity. The implementation of the activity was divided into several activities, including: (1) the planning stage, (2) implementation, and (3) evaluation. From the activities that have been carried out, it can be concluded that the approach and direct communication to the students as the audience are enthusiastic in participating in this socialization until completion. This service activity is able to increase students' understanding of digital marketing and creative video making techniques, which aims to increase audience motivation to participate in the socialization event

Keywords:
Digital Marketing Social Media MSMEs
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Author Biographies
Devi Amelia Putri Universitas Trunojoyo Madura

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Budaya, Universitas Trunojoyo Madura, Kabupaten Bangkalan, Provinsi Jawa Timur, Indonesia.

Nur Isnaini Universitas Trunojoyo Madura

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Budaya, Universitas Trunojoyo Madura, Kabupaten Bangkalan, Provinsi Jawa Timur, Indonesia.

Moch. Zainul Rifqi Universitas Trunojoyo Madura

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Budaya, Universitas Trunojoyo Madura, Kabupaten Bangkalan, Provinsi Jawa Timur, Indonesia.

How to Cite
Putri, D. A., Isnaini, N., & Rifqi, M. Z. (2025). Sosialisasi Teknik Pembuatan Video Kreatif dan Strategi Pemasaran Digital sebagai Langkah Inovatif bagi Mahasiswa Universitas Trunojoyo Madura. Jurnal Pengabdian Nasional (JPN) Indonesia, 6(1), 203-210. https://doi.org/10.35870/jpni.v6i1.1185
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