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Vol. 7 No. 2 (2026) • Articles
Open Access

Akselerasi Daya Saing Produk Lokal Melalui Transformasi Visual Produk UMKM Menggunakan Teknologi AI

Mohammad Bayu Anggara
Universitas Bale Bandung
Wini Fetia Wardhani
Universitas Bale Bandung
Inka Aqila Nurfalqi
Universitas Bale Bandung
Published: May 10, 2026 Pages: 612-624
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Abstract

Limited capability of Micro, Small, and Medium Enterprises (MSMEs) in producing appealing promotional visuals remains a major challenge in advancing local product competitiveness within the digital marketing environment. This issue is generally associated with inadequate visual design skills and restricted access to supporting technologies. This community service program aimed to improve the understanding and practical skills of MSME actors in Bandung Regency in the use of Artificial Intelligence (AI) technology as a supporting tool for creating promotional visual content. The program was conducted using a participatory approach through a seminar and workshop held on January 31, 2026, attended by 17 MSME participants. The learning methods combined lectures, group discussions, hands-on practice, and mentoring sessions. Program evaluation was carried out using pre-test and post-test instruments, accompanied by a participant satisfaction survey. The evaluation results indicated an increase in participants' understanding by 16.2%, rising from 78.7% in the pre-test to 94.9% in the post-test. Beyond cognitive improvement, the satisfaction survey results showed that most participants rated the program very positively, with average scores exceeding 4.5 on a 5-point Likert scale for material relevance, clarity of delivery, and overall program benefits. Participants were also able to produce tangible outputs in the form of AI-assisted promotional visuals, including product photographs, poster designs, and digital promotional content. These findings indicate that the application of AI technology in promotional visual training for MSMEs is effective in building business actors' capacities while achieving a high level of participant satisfaction

Keywords:
Artificial Intelligence Community Service Digital Transformation MSMEs Promotional Visuals
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Author Biographies
Mohammad Bayu Anggara Universitas Bale Bandung

Program Studi Teknik Informatika, Fakultas Teknologi Informasi, Universitas Bale Bandung, Kota Bandung, Provinsi Jawa Barat, Indonesia

Wini Fetia Wardhani Universitas Bale Bandung

Program Studi Agribisnis, Fakultas Pertanian, Universitas Bale Bandung, Kabupaten Bandung, Provinsi Jawa Barat, Indonesia

Inka Aqila Nurfalqi Universitas Bale Bandung

Program Studi Teknik Informatika, Fakultas Teknologi Informasi, Universitas Bale Bandung, Kota Bandung, Provinsi Jawa Barat, Indonesia

How to Cite
Anggara, M. B., Wardhani, W. F., & Nurfalqi, I. A. (2026). Akselerasi Daya Saing Produk Lokal Melalui Transformasi Visual Produk UMKM Menggunakan Teknologi AI. Jurnal Pengabdian Nasional (JPN) Indonesia, 7(2), 612-624. https://doi.org/10.63447/jpni.v7i2.1821
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