AIpreneurship: Membangun Kewirausahaan Berbasis Kecerdasan Buatan di Era Digital Bagi Mahasiswa
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Jan 20, 2025
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This study discusses the potential of AIpreneurship - the integration of artificial intelligence (AI) into entrepreneurial practices - to help students use digital technology as a strategic tool in entrepreneurship. Amidst the economic challenges of the post-COVID-19 pandemic, AI technology is emerging as an innovative solution that can improve efficiency, accelerate decision-making, and facilitate product innovation. In this context, students can not only enhance their entrepreneurial skills, but also gain the confidence to start new competitive ventures in the digital age. Through a systematic literature review, this study identifies the benefits of AIpreneurship as well as the implementation challenges, such as limited access to technology and high costs. The findings are expected to increase the understanding of AIpreneurship among university students and provide recommendations for educational institutions to support the adoption of AI in entrepreneurship education.
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Prameswara, Y. T. (2025). AIpreneurship: Membangun Kewirausahaan Berbasis Kecerdasan Buatan di Era Digital Bagi Mahasiswa. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 6(1), 795-804. https://doi.org/10.35870/jimik.v6i1.1287
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References
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Ardiyono, S. K. (2022). Covid-19 pandemic, firms’ responses, and unemployment in the ASEAN-5. Economic Analysis and Policy, 76, 337–372. https://doi.org/10.1016/j.eap.2022.08.021.
Ascarya, A. (2022). The role of Islamic social finance during Covid-19 pandemic in Indonesia’s economic recovery. International Journal of Islamic and Middle Eastern Finance and Management, 15(2), 386–405. https://doi.org/10.1108/IMEFM-07-2020-0351.
Badghish, S., & Soomro, Y. A. (2024). Artificial intelligence adoption by SMEs to achieve sustainable business performance: application of technology–organization–environment framework. Sustainability, 16(5), 1864. https://doi.org/10.3390/su16051864.
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Chalmers, D., MacKenzie, N. G., & Carter, S. (2021). Artificial Intelligence and Entrepreneurship: Implications for Venture Creation in the Fourth Industrial Revolution. Entrepreneurship Theory and Practice, 45(5), 1028–1053. https://doi.org/10.1177/1042258720934581.
Chatterjee, S., Chaudhuri, R., Vrontis, D., & Basile, G. (2022). Digital transformation and entrepreneurship process in SMEs of India: A moderating role of adoption of AI-CRM capability and strategic planning. Journal of Strategy and Management, 15(3), 416–433. https://doi.org/10.1108/JSMA-02-2021-0049.
Davidsson, P., & Sufyan, M. (2023). What does AI think of AI as an external enabler (EE) of entrepreneurship? An assessment through and of the EE framework. Journal of Business Venturing Insights, 20, e00413. https://doi.org/10.1016/j.jbvi.2023.e00413.
Díaz-Arancibia, J., Hochstetter-Diez, J., Bustamante-Mora, A., Sepúlveda-Cuevas, S., Albayay, I., & Arango-López, J. (2024). Navigating Digital Transformation and Technology Adoption: A Literature Review from Small and Medium-Sized Enterprises in Developing Countries. Sustainability, 16(14), Article 14. https://doi.org/10.3390/su16145946.
Duong, C. D., & Nguyen, T. H. (2024). How ChatGPT adoption stimulates digital entrepreneurship: A stimulus-organism-response perspective. The International Journal of Management Education, 22(3), 101019. https://doi.org/10.1016/j.ijme.2024.101019.
Duong, C. D., Nguyen, T. H., Chu, T. V., Pham, T. V., & Do, N. D. (2024). Whether ChatGPT adoption inspires higher education students’ digital entrepreneurial intention? An integrated model of the SCCT and the TPB. International Journal of Innovation Science, ahead-of-print(ahead-of-print). https://doi.org/10.1108/IJIS-01-2024-0020.
Forliano, C., De Bernardi, P., & Yahiaoui, D. (2021). Entrepreneurial universities: A bibliometric analysis within the business and management domains. Technological Forecasting and Social Change, 165, 120522. https://doi.org/10.1016/j.techfore.2020.120522.
Giuggioli, G., & Pellegrini, M. M. (2023). Artificial intelligence as an enabler for entrepreneurs: a systematic literature review and an agenda for future research. International Journal of Entrepreneurial Behavior & Research, 29(4), 816-837. https://doi.org/10.1108/IJEBR-05-2021-0426.
Herani, R., & Angela, J. (2024). Navigating ChatGPT: Catalyst or challenge for Indonesian youth in digital entrepreneurship? Journal of Entrepreneurship in Emerging Economies, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JEEE-05-2024-0181.
Ingaldi, M., & Ulewicz, R. (2020). Problems with the Implementation of Industry 4.0 in Enterprises from the SME Sector. Sustainability, 12(1), Article 1. https://doi.org/10.3390/su12010217.
Ivanov, D., Dolgui, A., & Sokolov, B. (2019). The impact of digital technology and Industry 4.0 on the ripple effect and supply chain risk analytics. International Journal of Production Research, 57(3), 829–846. https://doi.org/10.1080/00207543.2018.1488086.
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship. International Journal of Entrepreneurial Behavior & Research, 25(2), 353–375. https://doi.org/10.1108/IJEBR-06-2018-0425.
Kuk, G., Meyer, C., & Giamporcaro, S. (2024). Complementary currencies and entrepreneurship: Sustaining micro-entrepreneurs in Kenyan informal settlements. Strategic Entrepreneurship Journal, 18(1), 21–54. https://doi.org/10.1002/sej.1484.
Mawani, F. N., Gunn, V., O’Campo, P., Anagnostou, M., Muntaner, C., Wanigaratne, S., Perri, M., Ziegler, C., & An, A. (2021). COVID-19 Economic Response and Recovery: A Rapid Scoping Review. International Journal of Health Services, 51(2), 247–260. https://doi.org/10.1177/00207314211002785.
Meng, S., Gao, X., & Duan, L. (2022). Facing the COVID-19 Pandemic and Developing a Sustainable Entrepreneurial Ecosystem: The Theory and Practice of Innovation and Entrepreneurship Policies in China. International Journal of Environmental Research and Public Health, 19(14), Article 14. https://doi.org/10.3390/ijerph19148797.
Noraishah Ismail, S., Ramli, A., & Abdul Aziz, H. (2021). Research trends in mining accidents study: A systematic literature review. Safety Science, 143, 105438. https://doi.org/10.1016/j.ssci.2021.105438.
Nurhadifah, S. N., & Sukanti, S. (2018). Pengaruh Kepribadian, Lingkungan Keluarga, dan Teman Sebaya terhadap Minat Berwirausaha Mahasiswa Program Studi Pendidikan Akuntansi Fakultas Ekonomi Universitas Negeri Yogyakarta. Jurnal Pendidikan Akuntansi Indonesia, 16(2). https://doi.org/10.21831/jpai.v16i2.22055.
Obschonka, M., & Audretsch, D. B. (2020). Artificial intelligence and big data in entrepreneurship: A new era has begun. Small Business Economics, 55(3), 529–539. https://doi.org/10.1007/s11187-019-00202-4.
Olivia, S., Gibson, J., & Nasrudin, R. (2020). Indonesia in the Time of Covid-19. Bulletin of Indonesian Economic Studies, 56(2), 143–174. https://doi.org/10.1080/00074918.2020.1798581.
Raj, R., Singh, A., Kumar, V., & Verma, P. (2023). Analyzing the potential benefits and use cases of ChatGPT as a tool for improving the efficiency and effectiveness of business operations. BenchCouncil Transactions on Benchmarks, Standards and Evaluations, 3(3), 100140. https://doi.org/10.1016/j.tbench.2023.100140.
Shepherd, D. A., & Majchrzak, A. (2022). Machines augmenting entrepreneurs: Opportunities (and threats) at the Nexus of artificial intelligence and entrepreneurship. Journal of Business Venturing, 37(4), 106227. https://doi.org/10.1016/j.jbusvent.2022.106227.
Short, C. E., & Short, J. C. (2023). The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation. Journal of Business Venturing Insights, 19, e00388. https://doi.org/10.1016/j.jbvi.2023.e00388.
Siddiqui, D., Mumtaz, U., & Ahmad, N. (2024). Artificial intelligence in entrepreneurship: A bibliometric analysis of the literature. Journal of Global Entrepreneurship Research, 14(1), 13. https://doi.org/10.1007/s40497-024-00385-5.
Sumarni, Y. (2020). Pandemi Covid-19: Tantangan Ekonomi dan Bisnis. Al-Intaj: Jurnal Ekonomi Dan Perbankan Syariah, 6(2), Article 2. https://doi.org/10.29300/aij.v6i2.3630.
Susilaningsih, S. (2015). Pendidikan Kewirausahaan di Perguruan Tinggi: Pentingkah untuk Semua Profesi? Jurnal Economia, 11(1), 1. https://doi.org/10.21831/economia.v11i1.7748.
Sutrisno, S., Siminto, S., Syamsuri, S., Junianto, P., & Pramono, S. A. (2024). The Influence of ChatGPT Usage and Entrepreneurship Education on Students’ Entrepreneurial Intentions with Innovative Behaviour as a Mediating Variable: The Perspective of Social Cognitive and Experiential Learning Theory. Jurnal Kependidikan: Jurnal Hasil Penelitian Dan Kajian Kepustakaan Di Bidang Pendidikan, Pengajaran Dan Pembelajaran, 10(3), 906–919. https://doi.org/10.33394/jk.v10i3.12375.
Türkeș, M. C., Oncioiu, I., Aslam, H. D., Marin-Pantelescu, A., Topor, D. I., & Căpușneanu, S. (2019). Drivers and Barriers in Using Industry 4.0: A Perspective of SMEs in Romania. Processes, 7(3), Article 3. https://doi.org/10.3390/pr7030153.
Vecchiarini, M., & Somià, T. (2023). Redefining entrepreneurship education in the age of artificial intelligence: An explorative analysis. The International Journal of Management Education, 21(3), 100879. https://doi.org/10.1016/j.ijme.2023.100879.
Yeboah, T., Antoh, E. F., & Kumi, E. (2022). Strategic responses of microfinance institutions to the Coronavirus disease (COVID-19) crisis in Ghana. Development in Practice, 32(1), 112–127. https://doi.org/10.1080/09614524.2021.1991890.
Anas, T., Hill, H., Narjoko, D., & Putra, C. T. (2022). The Indonesian economy in turbulent times. Bulletin of Indonesian Economic Studies, 58(3), 241-271. https://doi.org/10.1080/00074918.2022.2133344.
Ardiyono, S. K. (2022). Covid-19 pandemic, firms’ responses, and unemployment in the ASEAN-5. Economic Analysis and Policy, 76, 337–372. https://doi.org/10.1016/j.eap.2022.08.021.
Ascarya, A. (2022). The role of Islamic social finance during Covid-19 pandemic in Indonesia’s economic recovery. International Journal of Islamic and Middle Eastern Finance and Management, 15(2), 386–405. https://doi.org/10.1108/IMEFM-07-2020-0351.
Badghish, S., & Soomro, Y. A. (2024). Artificial intelligence adoption by SMEs to achieve sustainable business performance: application of technology–organization–environment framework. Sustainability, 16(5), 1864. https://doi.org/10.3390/su16051864.
Basit, S. A., Gharleghi, B., Batool, K., Hassan, S. S., Jahanshahi, A. A., & Kliem, M. E. (2024). Review of enablers and barriers of sustainable business practices in SMEs. Journal of Economy and Technology, 2, 79-94.
Chalmers, D., MacKenzie, N. G., & Carter, S. (2021). Artificial Intelligence and Entrepreneurship: Implications for Venture Creation in the Fourth Industrial Revolution. Entrepreneurship Theory and Practice, 45(5), 1028–1053. https://doi.org/10.1177/1042258720934581.
Chatterjee, S., Chaudhuri, R., Vrontis, D., & Basile, G. (2022). Digital transformation and entrepreneurship process in SMEs of India: A moderating role of adoption of AI-CRM capability and strategic planning. Journal of Strategy and Management, 15(3), 416–433. https://doi.org/10.1108/JSMA-02-2021-0049.
Davidsson, P., & Sufyan, M. (2023). What does AI think of AI as an external enabler (EE) of entrepreneurship? An assessment through and of the EE framework. Journal of Business Venturing Insights, 20, e00413. https://doi.org/10.1016/j.jbvi.2023.e00413.
Díaz-Arancibia, J., Hochstetter-Diez, J., Bustamante-Mora, A., Sepúlveda-Cuevas, S., Albayay, I., & Arango-López, J. (2024). Navigating Digital Transformation and Technology Adoption: A Literature Review from Small and Medium-Sized Enterprises in Developing Countries. Sustainability, 16(14), Article 14. https://doi.org/10.3390/su16145946.
Duong, C. D., & Nguyen, T. H. (2024). How ChatGPT adoption stimulates digital entrepreneurship: A stimulus-organism-response perspective. The International Journal of Management Education, 22(3), 101019. https://doi.org/10.1016/j.ijme.2024.101019.
Duong, C. D., Nguyen, T. H., Chu, T. V., Pham, T. V., & Do, N. D. (2024). Whether ChatGPT adoption inspires higher education students’ digital entrepreneurial intention? An integrated model of the SCCT and the TPB. International Journal of Innovation Science, ahead-of-print(ahead-of-print). https://doi.org/10.1108/IJIS-01-2024-0020.
Forliano, C., De Bernardi, P., & Yahiaoui, D. (2021). Entrepreneurial universities: A bibliometric analysis within the business and management domains. Technological Forecasting and Social Change, 165, 120522. https://doi.org/10.1016/j.techfore.2020.120522.
Giuggioli, G., & Pellegrini, M. M. (2023). Artificial intelligence as an enabler for entrepreneurs: a systematic literature review and an agenda for future research. International Journal of Entrepreneurial Behavior & Research, 29(4), 816-837. https://doi.org/10.1108/IJEBR-05-2021-0426.
Herani, R., & Angela, J. (2024). Navigating ChatGPT: Catalyst or challenge for Indonesian youth in digital entrepreneurship? Journal of Entrepreneurship in Emerging Economies, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JEEE-05-2024-0181.
Ingaldi, M., & Ulewicz, R. (2020). Problems with the Implementation of Industry 4.0 in Enterprises from the SME Sector. Sustainability, 12(1), Article 1. https://doi.org/10.3390/su12010217.
Ivanov, D., Dolgui, A., & Sokolov, B. (2019). The impact of digital technology and Industry 4.0 on the ripple effect and supply chain risk analytics. International Journal of Production Research, 57(3), 829–846. https://doi.org/10.1080/00207543.2018.1488086.
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship. International Journal of Entrepreneurial Behavior & Research, 25(2), 353–375. https://doi.org/10.1108/IJEBR-06-2018-0425.
Kuk, G., Meyer, C., & Giamporcaro, S. (2024). Complementary currencies and entrepreneurship: Sustaining micro-entrepreneurs in Kenyan informal settlements. Strategic Entrepreneurship Journal, 18(1), 21–54. https://doi.org/10.1002/sej.1484.
Mawani, F. N., Gunn, V., O’Campo, P., Anagnostou, M., Muntaner, C., Wanigaratne, S., Perri, M., Ziegler, C., & An, A. (2021). COVID-19 Economic Response and Recovery: A Rapid Scoping Review. International Journal of Health Services, 51(2), 247–260. https://doi.org/10.1177/00207314211002785.
Meng, S., Gao, X., & Duan, L. (2022). Facing the COVID-19 Pandemic and Developing a Sustainable Entrepreneurial Ecosystem: The Theory and Practice of Innovation and Entrepreneurship Policies in China. International Journal of Environmental Research and Public Health, 19(14), Article 14. https://doi.org/10.3390/ijerph19148797.
Noraishah Ismail, S., Ramli, A., & Abdul Aziz, H. (2021). Research trends in mining accidents study: A systematic literature review. Safety Science, 143, 105438. https://doi.org/10.1016/j.ssci.2021.105438.
Nurhadifah, S. N., & Sukanti, S. (2018). Pengaruh Kepribadian, Lingkungan Keluarga, dan Teman Sebaya terhadap Minat Berwirausaha Mahasiswa Program Studi Pendidikan Akuntansi Fakultas Ekonomi Universitas Negeri Yogyakarta. Jurnal Pendidikan Akuntansi Indonesia, 16(2). https://doi.org/10.21831/jpai.v16i2.22055.
Obschonka, M., & Audretsch, D. B. (2020). Artificial intelligence and big data in entrepreneurship: A new era has begun. Small Business Economics, 55(3), 529–539. https://doi.org/10.1007/s11187-019-00202-4.
Olivia, S., Gibson, J., & Nasrudin, R. (2020). Indonesia in the Time of Covid-19. Bulletin of Indonesian Economic Studies, 56(2), 143–174. https://doi.org/10.1080/00074918.2020.1798581.
Raj, R., Singh, A., Kumar, V., & Verma, P. (2023). Analyzing the potential benefits and use cases of ChatGPT as a tool for improving the efficiency and effectiveness of business operations. BenchCouncil Transactions on Benchmarks, Standards and Evaluations, 3(3), 100140. https://doi.org/10.1016/j.tbench.2023.100140.
Shepherd, D. A., & Majchrzak, A. (2022). Machines augmenting entrepreneurs: Opportunities (and threats) at the Nexus of artificial intelligence and entrepreneurship. Journal of Business Venturing, 37(4), 106227. https://doi.org/10.1016/j.jbusvent.2022.106227.
Short, C. E., & Short, J. C. (2023). The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation. Journal of Business Venturing Insights, 19, e00388. https://doi.org/10.1016/j.jbvi.2023.e00388.
Siddiqui, D., Mumtaz, U., & Ahmad, N. (2024). Artificial intelligence in entrepreneurship: A bibliometric analysis of the literature. Journal of Global Entrepreneurship Research, 14(1), 13. https://doi.org/10.1007/s40497-024-00385-5.
Sumarni, Y. (2020). Pandemi Covid-19: Tantangan Ekonomi dan Bisnis. Al-Intaj: Jurnal Ekonomi Dan Perbankan Syariah, 6(2), Article 2. https://doi.org/10.29300/aij.v6i2.3630.
Susilaningsih, S. (2015). Pendidikan Kewirausahaan di Perguruan Tinggi: Pentingkah untuk Semua Profesi? Jurnal Economia, 11(1), 1. https://doi.org/10.21831/economia.v11i1.7748.
Sutrisno, S., Siminto, S., Syamsuri, S., Junianto, P., & Pramono, S. A. (2024). The Influence of ChatGPT Usage and Entrepreneurship Education on Students’ Entrepreneurial Intentions with Innovative Behaviour as a Mediating Variable: The Perspective of Social Cognitive and Experiential Learning Theory. Jurnal Kependidikan: Jurnal Hasil Penelitian Dan Kajian Kepustakaan Di Bidang Pendidikan, Pengajaran Dan Pembelajaran, 10(3), 906–919. https://doi.org/10.33394/jk.v10i3.12375.
Türkeș, M. C., Oncioiu, I., Aslam, H. D., Marin-Pantelescu, A., Topor, D. I., & Căpușneanu, S. (2019). Drivers and Barriers in Using Industry 4.0: A Perspective of SMEs in Romania. Processes, 7(3), Article 3. https://doi.org/10.3390/pr7030153.
Vecchiarini, M., & Somià, T. (2023). Redefining entrepreneurship education in the age of artificial intelligence: An explorative analysis. The International Journal of Management Education, 21(3), 100879. https://doi.org/10.1016/j.ijme.2023.100879.
Yeboah, T., Antoh, E. F., & Kumi, E. (2022). Strategic responses of microfinance institutions to the Coronavirus disease (COVID-19) crisis in Ghana. Development in Practice, 32(1), 112–127. https://doi.org/10.1080/09614524.2021.1991890.