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Vol. 4 No. 2 (2023) • Articles
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ANALISIS MODEL KOMUNIKASI AISAS (ATTENTION, INTEREST, SEARCH, ACTION DAN SHARE) PADA BEAUTY PLATFORM (STUDI KASUS: BRAND SOMETHINC DI FEMALE DAILY)

Trisnina Luthfi Aisyah
Universitas Islam Negeri Sumatera Utara
Muhammad Alfikri
Universitas Islam Negeri Sumatera Utara
Published: May 20, 2023 Pages: 616-626
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Abstract

A digital platform can become an informational medium and public communication in various purposes such as the marketing process. As for one concept that can be applied on the marketing process, it uses AISAS model (Attention, Interest, Search, Action and Share). This study aims to knowing the application of AISAS model on the brand Somethinc through Female Daily. In this study, the methods are to use a qualitative method with a descriptive approach, a case study method and post-positivism paradigm. The data is drawn through interviews with the experienced informan in using the female daily, such as on YouTube, Instagram, Apps and Female Daily Sites. The results obtained from this study describes that the model of AISAS can fill all of the information and communication needed by the masses.

Keywords:
AISAS Model Somethinc Beauty Platform
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Author Biographies
Trisnina Luthfi Aisyah Universitas Islam Negeri Sumatera Utara

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara, Kabupaten Deli Serdang, Provinsi Sumatera Utara, Indonesia

Muhammad Alfikri Universitas Islam Negeri Sumatera Utara

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara, Kabupaten Deli Serdang, Provinsi Sumatera Utara, Indonesia

How to Cite
Aisyah, T. L., & Alfikri, M. (2023). ANALISIS MODEL KOMUNIKASI AISAS (ATTENTION, INTEREST, SEARCH, ACTION DAN SHARE) PADA BEAUTY PLATFORM (STUDI KASUS: BRAND SOMETHINC DI FEMALE DAILY). Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 4(2), 616-626. https://doi.org/10.35870/jimik.v4i2.261
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