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Vol. 5 No. 1 (2024) • Articles
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Pengaruh Social Media Marketing Instagram Terhadap Minat Beli Konsumen di Tel-U Store

Siska Zuherni Novliana
Universitas Telkom
Leni Cahyani
Universitas Telkom
Published: January 10, 2024 Pages: 136-148
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Abstract

Today, technological developments are developing rapidly and have a positive impact on the field of marketing.  The digital era as it is now allows products to be known and in demand through social media.  Social media is a strategic marketing tool that influences consumer trust and purchase intention.  The good use of social media, especially Instagram, can increase buying interest.  This research uses quantitative methods with primary and secondary data obtained through interviews, questionnaires, observation, and literature study.  The sample consists of 100 Instagram users who know Tel-U Store products, and the analysis is carried out using SPSS software.  The results of the study show that the Instagram Tel-U Store social media marketing strategy is still effective, and customer buying interest is also high.  There is a significant relationship between Instagram social media marketing and customer buying interest at Tel-U Store.

Keywords:
Social Media Marketing Instagram Buying Interest
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Author Biographies
Siska Zuherni Novliana Universitas Telkom

Program Studi D3 Manajemen Pemasaran, Fakultas Ilmu Terapan, Universitas Telkom, Kabupaten Bandung, Provinsi Jawa Barat, Indonesia

Leni Cahyani Universitas Telkom

Program Studi D3 Manajemen Pemasaran, Fakultas Ilmu Terapan, Universitas Telkom, Kabupaten Bandung, Provinsi Jawa Barat, Indonesia

How to Cite
Novliana, S. Z., & Cahyani, L. (2024). Pengaruh Social Media Marketing Instagram Terhadap Minat Beli Konsumen di Tel-U Store. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 5(1), 136-148. https://doi.org/10.35870/jimik.v5i1.440
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