Implementasi Strategi Digital Marketing Sebagai Inovasi Kreatif di Bidang Wirausaha Nails Art

Banu Radyto Dwi Satrio; Raissa Azaria Andini; Siti Sahara

doi:10.35870/jimik.v5i3.884

Vol. 5 No. 3 (2024) • Articles

Open Access

Implementasi Strategi Digital Marketing Sebagai Inovasi Kreatif di Bidang Wirausaha Nails Art

Banu Radyto Dwi Satrio

Universitas Negeri Jakarta

Raissa Azaria Andini

Universitas Negeri Jakarta

Siti Sahara

Universitas Negeri Jakarta

DOI: https://doi.org/10.35870/jimik.v5i3.884

Published: September 10, 2024 Pages: 2276-2288

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Abstract

Nail treatment has become an important aspect for all groups of women. The use of fake nails Press on nails has become a popular alternative in the beauty industry, especially in nail art. Recently, the press on technique has become a significant trend among nail art fans. This study analyzes the factors that influence the popularity of press on nails and their impact on the development of entrepreneurial business in the nail art industry. The results showed that the popularity of press on nails in the nail art entrepreneur industry is determined by several main factors such as ease of use, application speed, design variations, and endurance. In addition, effective marketing strategies such as the use of social media and collaboration with influencers also play an important role in increasing the popularity of press on nails.

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Popularity Press on Nail Art

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Author Biographies

Banu Radyto Dwi Satrio Universitas Negeri Jakarta

Program Studi Manajemen Pelabuhan dan Logistik Maritim, Fakultas Teknik, Universitas Negeri Jakarta, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia

Raissa Azaria Andini Universitas Negeri Jakarta

Program Studi Manajemen Pelabuhan dan Logistik Maritim, Fakultas Teknik, Universitas Negeri Jakarta, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia

Siti Sahara Universitas Negeri Jakarta

Program Studi Manajemen Pelabuhan dan Logistik Maritim, Fakultas Teknik, Universitas Negeri Jakarta, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia

How to Cite

Satrio, B. R. D., Andini, R. A., & Sahara, S. (2024). Implementasi Strategi Digital Marketing Sebagai Inovasi Kreatif di Bidang Wirausaha Nails Art. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 5(3), 2276-2288. https://doi.org/10.35870/jimik.v5i3.884

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