STRATEGI KOMUNIKASI PEMASARAN DALAM MENARIK MINAT CUSTOMER DENGAN APLIKASI GOSEH DELIVERY TANAH KARO
Article Sidebar
Main Article Content
Abstract
Article Summary
This study aims to explore the benefits and advantages obtained by stalls by using the Goseh application. The research method used is qualitative, which prioritizes understanding of phenomena that occur through observation and data collection using various methods. This research involved several stalls in Karo District that have used the Goseh application as a means of marketing and selling food and beverages. The results of the study show that the Goseh application provides many benefits to stalls, such as increasing popularity and income. In addition, people also don't need to leave the house to buy food, because they can order through the Goseh application and wait for the order to be delivered to their house. Goseh users are not only limited to people in Karo Regency, but also from outside the city, province, and even abroad who want to pay attention to their loved ones at home by sending their favorite food or drink online. The Goseh application also helps stalls in promoting the stall through the application itself. In addition, Goseh application users can also view the shop's promotional posts via Goseh's official Instagram account and the shop. In this case, promotion can be more effective because it can reach more people, especially social media users. In conclusion, the Goseh application is an effective alternative for stalls in increasing their popularity and income, as well as making it easier for people to order food and drinks from stalls. Apart from that, this application also provides other benefits, such as making it easier to deliver food and drinks to loved ones in their hometown.
Keywords
Article Keywords
Goseh ; Service ; Communication ; Marketing ; Merchant
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
Febriani, N., 2021. Efektivitas strategi komunikasi pemasaran celebrity endorsement di Instagram terhadap generasi Z. Jurnal Manajemen Komunikasi, 5(2), p.238. DOI: https://doi.org/10.24198/jmk.v5i2.27682
Hereyah, Y. and Andriani, R., 2020. Gojek re-branding menyasar pangsa pasar milenial (studi kasus rebranding Gojek). Ganaya: Jurnal Ilmu Sosial Dan Humaniora, 2(2-3), pp.9-20.
Nuryanti, N. and Istiyanto, S.B., 2022. Komunikasi Pemasaran dalam Mempromosikan Aplikasi Nujek. Jurnal Lensa Mutiara Komunikasi, 6(2), pp.249-259. DOI: https://doi.org/10.51544/JLMK.V6I2.3458
Nursatyo, N. and Rosliani, D., 2018. Strategi Komunikasi Pemasaran Digital Situs Pembanding Harga Telunjuk. com. Expose: Jurnal Ilmu Komunikasi, 1(2), pp.46-67. DOI: https://doi.org/10.33021/EXP.V1I2.430
Mardiyanto, D. and Slamet, G., 2019. ANALISIS STRATEGI KOMUNIKASI PEMASARAN MERCHANDISE DI KEDAI DIGITAL 8 SOLO (Studi Kasus Strategi Komunikasi Pemasaran). Surakarta Management Journal, 1(1), pp.43-53. DOI: https://doi.org/10.29040/JIE.V3I01.470
Adlin, S., 2023. Upaya Komunikasi dan Pemasaran Ucok Durian dalam Menarik Minat Konsumen di Medan. Jurnal Ilmiah Mahasiswa Ilmu Sosial dan Politik [JIMSIPOL], 3(1), pp.100-110.
Tuhuteru, A. and Sukmawati, L., 2019. Strategi Komunikasi Pemasaran (Suatu Perencanaan Komunikasi Pemasaran pada PT. Quipper Edukasi Indonesia). Medialog: Jurnal Ilmu Komunikasi, 2(2), pp.62-68. DOI: https://doi.org/10.35326/MEDIALOG.V2I2.328
Purtiwi, N.P., 2018. Menelusuri Pemetaan Komunikasi Pemasaran Kontekstual. Jurnal Studi Komunikasi, 2(3), pp.403-419. DOI: https://doi.org/10.25139/JSK.V2I3.1147
Maulana, R.H., 2021. Strategi Komunikasi Pemasaran Sabit Indonesia dalam Penjualan Jasa Foto Muslim Wedding di Kota Semarang. Prosiding Konstelasi Ilmiah Mahasiswa Unissula (KIMU) Klaster Humanoira.
Mengga, E., Winerungan, R. and Pandowo, A., 2021. Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Pada Ld Mart Tataaran 2. Jurnal Manajemen dan Bisnis, 6(1).
Gogali, V.A., Tsabit, M. and Syarief, F., 2020. Pemanfaatan Webinar Sebagai Media Komunikasi Pemasaran Di Masa Pandemi Covid-2019 (Studi Kasus Webinar BSI Digination" How To Be A Youtuber And An Entrepreneur"). Cakrawala-Jurnal Humaniora, 20(2), pp.182-187.
Larasati, S., 2018. Manajemen sumber daya manusia. Deepublish.
Marati, N.C., 2016. Pengaruh kualitas layanan dan harga terhadap kepuasan pelanggan jasa transportasi ojek online (Studi pada konsumen gojek di Surabaya). Jurnal Pendidikan Tata Niaga (JPTN), 4(3). DOI: https://doi.org/10.26740/JPTN.V4N3.P
Sukma, A. 2020. Analisis Faktor-faktor yang Mempengaruhi Minat Pengguna Goride pada Gojek di Kota Semarang.
Zuhariyadi. 2021. Analisis Faktor-Faktor yang mempengaruhi Kepuasan Pelanggan dalam Menggunakan Jasa Ojek Online pada Gojek di Jalan Gajah Raya II Semarang.
Sembiring, F.A.B., Bafadhal, A.S., AB, S. and AB, M., 2021. Pengaruh Application Service Provider Quality (Asp-Qual) Dan Persepsi Harga Terhadap Kepuasan Konsumen Pengguna Jasa Transportasi Ojek Online (Survei Online Pada Mahasiswa Pengguna Layanan Grab Bike Di Kota Medan) (Doctoral dissertation, Universitas Brawijaya).
Moleong, L.J., 2019. Metodologi Penelitian Kualitatif Edisi Revisi. Bandung: Remaja Rosdakarya. PT. Remaja Rosda Karya.
Lestari, S.P., 2016. Hubungan Komunikasi Pemasaran dan Promosi dengan Keputusan Memilih Jasa Layanan Kesehatan (Studi pada Rumah Sakit Islam Lumajang). Majalah Ilmiah Inspiratif, 2(2).
NSS, R.L.P. and Rahoyo, R., 2019. Dampak Bisnis Kuliner Melalui Go Food Bagi Pertumbuhan Ekonomi Di Kota Semarang. Jurnal Dinamika Sosial Budaya, 20(2), pp.120-133. DOI: https://doi.org/10.26623/JDSB.V20I2.1243
Azizah, N., Pratami, R., Buana, A.W. and Margaretha, L., 2020. Strategi Komunikasi Pemasaran Iklan Go-Jek Versi Cerdikiawan Untuk Meningkatkan Pengguna Aplikasi Go-Jek. LONTAR: Jurnal Ilmu Komunikasi, 8(1). DOI: https://doi.org/10.30656/LONTAR.V8I1.2028
Djelantik, S., Indraswari, R., Triwibowo, A. and Apresian, S.R., 2015. Komunikasi internasional dalam era informasi dan perubahan sosial di Indonesia. Research Report-Humanities and Social Science, 2.
Hamzah, R.E., Manogari, R.R. and Shabrina, R.P., 2020. Strategi Komunikasi Pemasaran Kedai Kopi Kaman Dalam Meningkatkan Loyalitas Konsumen. Komunikata57, 1(1), pp.50-59. DOI: https://doi.org/10.55122/KOM57.V1I1.119
Sidiq, U., Choiri, M. and Mujahidin, A., 2019. Metode penelitian kualitatif di bidang pendidikan. Journal of Chemical Information and Modeling, 53(9), pp.1-228