Membangun Keunggulan Kompetitif melalui Platform E-Commerce: Studi Kasus Tokopedia
Article Sidebar
Article Statistics
939
Total Views854
Total DownloadsMain Article Content
Abstract
Article Summary
This research aims to reveal in depth the key strategies that have enabled Tokopedia, one of the leading companies in the e-commerce industry in Indonesia, to not only build, but also maintain its competitive advantage. Through a comprehensive case study approach, we analyzed various factors that played a role in Tokopedia's success, including product and service innovation, development of a strong ecosystem, and superior customer service. Data for this research was collected through a series of methods, including in-depth interviews with various stakeholders at Tokopedia, careful analysis of financial reports and company publications, as well as an in-depth review of literature related to the e-commerce industry and business strategy. This approach allows us to comprehensively summarize the various factors that play a role in building a strong foundation for Tokopedia's competitive advantage. The results of this research provide invaluable insights for managers and business practitioners in the e-commerce industry, as well as strategic decision makers at various organizational levels. By understanding the key factors that have led to Tokopedia's success, stakeholders can formulate more effective strategies to develop their own competitive advantage in an increasingly fierce and rapidly changing market. Our in-depth analysis reveals that Tokopedia's success is not solely based on a single factor, but is the result of a combination of interrelated and mutually supporting strategies. Apart from product and service innovation which is the company's main focus, developing an inclusive ecosystem is also the key to success.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Cloete, E. and Doens, M. (2008). B2b e-marketplace adoption in south african agriculture. Information Technology for Development, 14(3), 184-196. https://doi.org/10.1002/itdj.20105
Cloete, E. and Doens, M. (2008). B2b e-marketplace adoption in south african agriculture. Information Technology for Development, 14(3), 184-196. https://doi.org/10.1002/itdj.20105
Dewanti, I. S. (2022). Kemampuan absorptif sebagai variabel mediasi pada pengaruh orientasi kewirausahaan terhadap keunggulan kompetitif. Paradigma: Jurnal Masalah Sosial, Politik, Dan Kebijakan, 26(1), 22. https://doi.org/10.31315/paradigma.v26i1.6610
Ginting, A. A., Lubis, S., & Kesuma, S. I. (2022). Keunggulan komparatif dan kompetitif kopi arabika di kabupaten karo, sumatera utara, indonesia. Agro Bali : Agricultural Journal, 5(3), 592-600. https://doi.org/10.37637/ab.v5i3.1045
Halim, S., Maulana, N., Hidayanti, A., & Batu, R. L. (2022). Pengaruh brand personality terhadap purchase decision smartphone dimediasi brand trust. JURISMA : Jurnal Riset Bisnis &Amp; Manajemen, 12(1), 117-131. https://doi.org/10.34010/jurisma.v12i1.5349
Haryanti, H. (2021). Analisis terhadap faktor-faktor yang mempengaruhi kinerja umkm fashion di jakarta, indonesia. Jurnal Ekonomi Dan Pendidikan, 18(1). https://doi.org/10.21831/jep.v18i1.33718
Kasmawati, K. (2018). Sumber daya manusia sebagai sumber keunggulan kompetitif. Idaarah: Jurnal Manajemen Pendidikan, 2(2), 229. https://doi.org/10.24252/idaarah.v2i2.6864
Lemke, F., Clark, M., & Wilson, H. (2010). Customer experience quality: an exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846-869. https://doi.org/10.1007/s11747-010-0219-0
Levina, P., Sundari, M. S., & Santoso, H. W. (2022). Revolusi decentralized exchange (dex): tinjauan competitive advantage melalui entrepreneurial orientation (eo) view. Jurnal Ekonomi Dan Bisnis, 25(2), 49-57. https://doi.org/10.24123/jeb.v25i2.4837
Li, Z. (2023). E-commerce platform data governance environment: concepts, elements and implications. Frontiers in Business, Economics and Management, 7(2), 99-104. https://doi.org/10.54097/fbem.v7i2.4850
Melani, A. and Hamid, R. S. (2023). Peran online trust, risk perception, delivery risk dalam menentukan online purchase intention pada igeneration yang menggunakan e-commerce. Jesya, 6(1), 395-407. https://doi.org/10.36778/jesya.v6i1.929
Melani, A. and Hamid, R. S. (2023). Peran online trust, risk perception, delivery risk dalam menentukan online purchase intention pada igeneration yang menggunakan e-commerce. Jesya, 6(1), 395-407. https://doi.org/10.36778/jesya.v6i1.929
Mollenkopf, D. A., Rabinovich, E., Laseter, T. M., & Boyer, K. L. (2007). Managing internet product returns: a focus on effective service operations. Decision Sciences, 38(2), 215-250. https://doi.org/10.1111/j.1540-5915.2007.00157.x
Nurwanto, N. (2019). Penerapan progressive web application (pwa) pada e-commerce. Techno.Com, 18(3), 227-235. https://doi.org/10.33633/tc.v18i3.2400
Qiram, I., Hadi, C. F., As'ari, H., & Nurmahmudy, W. (2022). Penerapan teknologi produksi dan e-commerce pada ukm kerajinan bambu di lingkungan papring, banyuwangi. TEKIBA : Jurnal Teknologi Dan Pengabdian Masyarakat, 2(2), 13-17. https://doi.org/10.36526/tekiba.v2i2.2148
Rachmania, R. (2021). Pengaruh perceived social media marketing instagram shopee indonesia terhadap niat beli pada e-commerce. Syntax Literate ; Jurnal Ilmiah Indonesia, 6(6), 2998. https://doi.org/10.36418/syntax-literate.v6i6.1417
Rizky, S. M. (2019). The importance in providing country of origin information on e-commerce platforms to fulfill consumer rights in indonesia. Veteran Law Review, 2(1), 46. https://doi.org/10.35586/velrev.v2i1.778
Sasongko, H. and Suriansha, R. (2022). Strategic management model with lens of knowledge management and competitive intelligence. Journal of Economics and Business UBS, 11(1), 37-42. https://doi.org/10.52644/joeb.v11i1.79
Tiwari, S., Chandra, A., Praveen, T., & Toshi, S. (2020). ‘e-commerce’ for india in a developing world: an int’l trade law perspective. Journal of World Trade, 54(Issue 1), 59-80. https://doi.org/10.54648/trad2020003
Wang, G. and Nuangjamnong, C. (2023). The influence of online shopping platform on customer satisfaction and trust toward customer loyalty: a case study of jd e-commerce platform in china. International Journal of Social Sciences and Humanities Invention, 10(01), 7623-7649. https://doi.org/10.18535/ijsshi/v10i01.08
Wang, J., Gao, X., & Wang, Z. (2021). Sustainable supply chain decisions under e-commerce platform marketplace with competition. Sustainability, 13(8), 4162. https://doi.org/10.3390/su13084162
Wang, L., Wan, J., Zhang, Y., Chen, S., Zhi-xiang, Z., & Tao, Y. (2021). Trustworthiness two-way games via margin policy in e-commerce platforms. Applied Intelligence, 52(3), 2671-2689. https://doi.org/10.1007/s10489-021-02553-6
Wijanarko, T. and Merida, P. D. (2021). Environtmental management accounting, competitive advantage, firm perfomance: indonesia’s manufacturing sector.. Jurnal Riset Akuntansi Aksioma, 20(2), 144-156. https://doi.org/10.29303/aksioma.v20i2.138
Wu, B., Cheng, J., & Qi, Y. (2020). Tripartite evolutionary game analysis for “deceive acquaintances” behavior of e-commerce platforms in cooperative supervision. Physica A: Statistical Mechanics and Its Applications, 550, 123892. https://doi.org/10.1016/j.physa.2019.123892
Xiong, Z., Yu, H., Liu, L., & Wan, F. (2016). Analysis of product competitive factors in agricultural b2c platform based on factor analysis. Proceedings of the 2016 5th International Conference on Measurement, Instrumentation and Automation (ICMIA 2016). https://doi.org/10.2991/icmia-16.2016.89
Yang, D. and Xu, M. (2020). Information-sharing strategy for online platform: the impact of suppliers’ price and advertising competition. Journal of Contemporary Marketing Science, 3(3), 365-384. https://doi.org/10.1108/jcmars-08-2020-0032
Yang, S. (2022). Antitrust law regulation on “pick one of two” practice of ecommerce platforms -discussion on the inadequate application of the theory of abusing the relative advantage. SHS Web of Conferences, 151, 01018. https://doi.org/10.1051/shsconf/202215101018
Yang, Y., Zhang, J., Wang, H., Li, L., & Chao, Y. (2023). Rural e-commerce income distribution model based on big data analysis. Proceedings of the 2022 International Conference on Mathematical Statistics and Economic Analysis (MSEA 2022), 1221-1226. https://doi.org/10.2991/978-94-6463-042-8_174
Zhang, X. (2018). The dynamic impacting study of competitive strategies to import retail e-commerce sellers. Journal of Electronic Commerce in Organizations, 16(4), 53-66. https://doi.org/10.4018/jeco.2018100104
Zhu, K. (2004). The complementarity of information technology infrastructure and e-commerce capability: a resource-based assessment of their business value. Journal of Management Information Systems, 21(1), 167-202. https://doi.org/10.1080/07421222.2004.11045794
Zhu, Y., Wei, Y., Zhou, Z., & Jiang, H. (2022). Consumers’ continuous use intention of o2o e-commerce platform on community: a value co-creation perspective. Sustainability, 14(3), 1666. https://doi.org/10.3390/su14031666
(2019). Mediating effect of competitive advantage on the relationship between e-commerce capability and performance: empirical evidence from commercial banks in kenya. European Journal of Business and Management. https://doi.org/10.7176/
ejbm/11-17-06
(2023). Research on the development path of china's cross-border e-commerce platform. Accounting and Corporate Management, 5(4). https://doi.org/10.23977/acccm.2023.050409