Penggunaan Media Sosial sebagai Strategi Promosi Pariwisata untuk Meningkatkan Kunjungan Wisatawan di Pantai Gope, Banten
Article Sidebar
Article Statistics
4
Total Views2
Total DownloadsMain Article Content
Abstract
Article Summary
The tourism sector in Serang City, especially at Gope Beach, is experiencing significant challenges such as a decrease in visits due to the Covid-19 pandemic and natural disasters. Even though there is rich tourism potential, the use of social media for promotion is still very minimal, resulting in a lack of information about tourist attractions to the public. The outreach program designed to increase public understanding of the use of social media in promoting tourism is expected to create greater attraction for tourists. Methods that involve active participation from the community, education, including marketing strategies on social media, show positive results with increased community enthusiasm. The activity involved 15 participants, consisting of fishermen and traders around Gope Beach. Through this activity, participants gained knowledge about the importance of utilizing social media a a means of tourism promotion and the ability to use social media to create simple content related t the attractions of Gope Beach.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Elizabeth, O. I., Adebola, A. J., & Olayinka, O. A. (2023). Needs of extension agents on techniques for climate-smart rice production in north-central, Nigeria.
Ibrahim, I., Yunus, M. R., Hastuti, H., Agustiani, R., & Sudi, M. (2025). Pelatihan Media Sosial Untuk Meningkatkan Promosi Pariwisata Bagi Pemuda Di Kabupaten Biak Numfor. Jurnal Pengabdian Kepada Masyarakat, 2(1), 26-29.
Indriana, I., Nugraha, D. Y., Aryanto, R., & Alamsyah, D. P. (2022). Preferensi Periklanan Digital Dukungannya Pada Minat Berkunjung Turis. Altasia Jurnal Pariwisata Indonesia, 4(2), 81-91. https://doi.org/10.37253/altasia.v4i2.6846.
Jariah, A. (2021). Implementasi literasi digital dalam peningkatan daya tarik wisata di era new normal Kota Palangka Raya. Jurnal Hadratul Madaniyah, 8(1), 74-87. https://doi.org/10.33084/jhm.v8i1.2441.
Lindsey, A. J., & Benge, M. (2024). Turfgrass management professional development needs assessment of extension agents. HortTechnology, 34(4), 499-504. https://doi.org/10.21273/horttech05458-24.
Lontoh, J. K., Tumbel, A. L., & Kawet, R. C. (2020). Pemanfaatan Media Sosial Sebagai Strategi Promosi Bagi Pengembangan Pemasaran Wisata Danau Linow Di Kota Tomohon. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 8(4). https://doi.org/10.35794/emba.v8i4.30435.
Mahler, R. L., Smolen, M. D., Borisova, T., Boellstorff, D. E., Adams, D. C., & Sochacka, N. W. (2013). The National Water Survey needs assessment program. Natural Sciences Education, 42(1), 98–103. https://doi.org/10.4195/nse.2012.0025.
Narine, L., & Harder, A. (2021). Comparing the Borich model with the Ranked Discrepancy Model for competency assessment: A novel approach. Advancements in Agricultural Development, 2(3), 96–111. https://doi.org/10.37433/aad.v2i3.169.
Purnamasari, I., Winarno, A., Novita Sari, Z., Mustofiyah, N., & Rizkiqa Amalia, A. (2022). Pendampingan literasi digital dalam membranding wisata Kampung Tani. Jurnal Graha Pengabdian, 4(3), 193–203.
Roberts, T. G., Ganpat, W. G., Albert, B., Narine, L., & Sudeen, S. (2016). Agricultural extension officers’ knowledge and perceptions of food security issues in Trinidad and Tobago. Journal of International Agricultural and Extension Education, 23(3), 72–84. https://doi.org/10.5191/jiaee.2016.23305.
Syafitri, R., & Taufiqqurrachman, T. (2023). Pelatihan produksi konten untuk memasarkan destinasi wisata Desa Resun Kabupaten Lingga melalui media sosial. Jurnal Masyarakat Madani Indonesia, 2(3), 152–158. https://doi.org/10.59025/js.v2i3.96.
Tutik, N. N., Talakua, F. D., Pangestika, D., Rachman, A., & Hermanto, A. (2024). Pengembangan pariwisata melalui literasi digital sebagai upaya peningkatan pendapatan masyarakat. JMM (Jurnal Masyarakat Mandiri), 8(5), 4665–4677. https://doi.org/10.31764/jmm.v8i5.26217.
Wahdiniawati, S. A., & Apriani, A. (2024). Strategi pemasaran digital untuk peningkatan daya tarik pengunjung pada objek wisata pemandian air panas di Desa Cogreg Kab. Bogor. Jurnal Pengabdian Masyarakat Dan Penelitian Terapan (JPMPT), 2(3), 102–112.