jpni@stmiki.ac.id 081377790601 Online Submission Open
Vol. 6 No. 3 (2025) • Articles
Open Access

Penggunaan Media Sosial sebagai Strategi Promosi Pariwisata untuk Meningkatkan Kunjungan Wisatawan di Pantai Gope, Banten

Herlina Siregar
Universitas Sultan Ageng Tirtayasa
Fitri Pertiwi
Universitas Sultan Ageng Tirtayasa
Published: September 10, 2025 Pages: 749-757
Original Full-Text Article
Download published version for reading and archiving
Download PDF
Abstract

The tourism sector in Serang City, especially at Gope Beach, is experiencing significant challenges such as a decrease in visits due to the Covid-19 pandemic and natural disasters. Even though there is rich tourism potential, the use of social media for promotion is still very minimal, resulting in a lack of information about tourist attractions to the public. The outreach program designed to increase public understanding of the use of social media in promoting tourism is expected to create greater attraction for tourists. Methods that involve active participation from the community, education, including marketing strategies on social media, show positive results with increased community enthusiasm. The activity involved 15 participants, consisting of fishermen and traders around Gope Beach. Through this activity, participants gained knowledge about the importance of utilizing social media a a means of tourism promotion and the ability to use social media to create simple content related t the attractions of Gope Beach.

Keywords:
Social Media Tourism Counseling Travelers
Article Metrics & Downloads Graph
Monthly Download Trends:
Author Biographies
Herlina Siregar Universitas Sultan Ageng Tirtayasa

Pendidikan Nonformal, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Sultan Ageng Tirtayasa, Kabupaten Serang, Provinsi Banten, Indonesia.

Fitri Pertiwi Universitas Sultan Ageng Tirtayasa

Pendidikan Nonformal, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Sultan Ageng Tirtayasa, Kabupaten Serang, Provinsi Banten, Indonesia.

How to Cite
Siregar, H., & Pertiwi, F. (2025). Penggunaan Media Sosial sebagai Strategi Promosi Pariwisata untuk Meningkatkan Kunjungan Wisatawan di Pantai Gope, Banten. Jurnal Pengabdian Nasional (JPN) Indonesia, 6(3), 749-757. https://doi.org/10.63447/jpni.v6i3.1585
License

Creative Commons Attribution 4.0 International License (CC BY 4.0)

This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License .

  • Share: You are free to copy, distribute, and transmit the work in any medium or format.
  • Adapt: You are free to remix, transform, and build upon the work for any purpose, even commercially.
  • Attribution: You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
Copyright & Retention: Authors retain copyright without restrictions and grant this journal the right of first publication under an open-access model. The journal retains non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

References
Total: 14 References
  1. Ardieansyah, A., Ilham, R., Rotzami, R., Asmungi, A., Ricola, D. A., Alifkah, M. H., & Ramadhan, A. B. (2023). Pendampingan Masyarakat Nagari Tiku Selatan Dalam Penggunaan Literasi Digital Untuk Mendukung Wisata Berbasis Web Di Provinsi Sumatera Barat. TRANSFORMASI: JURNAL PENGABDIAN PADA MASYARAKAT, 3(3), 272-284.
  2. Elizabeth, O. I., Adebola, A. J., & Olayinka, O. A. (2023). Needs of extension agents on techniques for climate-smart rice production in north-central, Nigeria.
  3. Ibrahim, I., Yunus, M. R., Hastuti, H., Agustiani, R., & Sudi, M. (2025). Pelatihan Media Sosial Untuk Meningkatkan Promosi Pariwisata Bagi Pemuda Di Kabupaten Biak Numfor. Jurnal Pengabdian Kepada Masyarakat, 2(1), 26-29.
  4. Indriana, I., Nugraha, D. Y., Aryanto, R., & Alamsyah, D. P. (2022). Preferensi Periklanan Digital Dukungannya Pada Minat Berkunjung Turis. Altasia Jurnal Pariwisata Indonesia, 4(2), 81-91. https://doi.org/10.37253/altasia.v4i2.6846.
  5. Jariah, A. (2021). Implementasi literasi digital dalam peningkatan daya tarik wisata di era new normal Kota Palangka Raya. Jurnal Hadratul Madaniyah, 8(1), 74-87. https://doi.org/10.33084/jhm.v8i1.2441.
  1. Lindsey, A. J., & Benge, M. (2024). Turfgrass management professional development needs assessment of extension agents. HortTechnology, 34(4), 499-504. https://doi.org/10.21273/horttech05458-24.
  2. Lontoh, J. K., Tumbel, A. L., & Kawet, R. C. (2020). Pemanfaatan Media Sosial Sebagai Strategi Promosi Bagi Pengembangan Pemasaran Wisata Danau Linow Di Kota Tomohon. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 8(4). https://doi.org/10.35794/emba.v8i4.30435.
  3. Mahler, R. L., Smolen, M. D., Borisova, T., Boellstorff, D. E., Adams, D. C., & Sochacka, N. W. (2013). The National Water Survey needs assessment program. Natural Sciences Education, 42(1), 98–103. https://doi.org/10.4195/nse.2012.0025.
  4. Narine, L., & Harder, A. (2021). Comparing the Borich model with the Ranked Discrepancy Model for competency assessment: A novel approach. Advancements in Agricultural Development, 2(3), 96–111. https://doi.org/10.37433/aad.v2i3.169.
  5. Purnamasari, I., Winarno, A., Novita Sari, Z., Mustofiyah, N., & Rizkiqa Amalia, A. (2022). Pendampingan literasi digital dalam membranding wisata Kampung Tani. Jurnal Graha Pengabdian, 4(3), 193–203.
  6. Roberts, T. G., Ganpat, W. G., Albert, B., Narine, L., & Sudeen, S. (2016). Agricultural extension officers’ knowledge and perceptions of food security issues in Trinidad and Tobago. Journal of International Agricultural and Extension Education, 23(3), 72–84. https://doi.org/10.5191/jiaee.2016.23305.
  7. Syafitri, R., & Taufiqqurrachman, T. (2023). Pelatihan produksi konten untuk memasarkan destinasi wisata Desa Resun Kabupaten Lingga melalui media sosial. Jurnal Masyarakat Madani Indonesia, 2(3), 152–158. https://doi.org/10.59025/js.v2i3.96.
  8. Tutik, N. N., Talakua, F. D., Pangestika, D., Rachman, A., & Hermanto, A. (2024). Pengembangan pariwisata melalui literasi digital sebagai upaya peningkatan pendapatan masyarakat. JMM (Jurnal Masyarakat Mandiri), 8(5), 4665–4677. https://doi.org/10.31764/jmm.v8i5.26217.
  9. Wahdiniawati, S. A., & Apriani, A. (2024). Strategi pemasaran digital untuk peningkatan daya tarik pengunjung pada objek wisata pemandian air panas di Desa Cogreg Kab. Bogor. Jurnal Pengabdian Masyarakat Dan Penelitian Terapan (JPMPT), 2(3), 102–112.
Most read articles by the same author(s)

Other papers published by author(s) in this journal:

Dongeng Boneka sebagai Media Edukasi: Implementasi Modul Pencegahan Kekerasan Seksual oleh Kakak Aman Indonesia di SDN Kaloran Kidul Kota Serang
Muhammad Zidan, Herlina Siregar, Fitri Pertiwi, Siska Resti Maysara • Vol. 6 No. 2 (2025)
Pemberdayaan Keluarga melalui Sekolah Parenting: Upaya Mengurangi Ketergantungan Gawai pada Anak
Fitri Pertiwi, Herlina Siregar • Vol. 7 No. 2 (2026)
Revitalisasi Taman Baca Berbasis Partisipasi Masyarakat untuk Meningkatkan Minat Baca Anak Kelurahan Pipitan Kota Serang
Herlina Siregar, Fitri Pertiwi • Vol. 7 No. 2 (2026)