Analisis Peran Generasi Z dalam Kemenangan Pasangan Calon Dedi Mulyadi dan Erwana Setiawan pada Pilgub Jawa Barat 2024
Article Sidebar
Main Article Content
Abstract
Article Summary
This research aims to analyze the role of Generation Z in the victory of the candidate pair Dedi Mulyadi and Erwan Setiawan in the 2024 West Java Gubernatorial Election. This election holds special significance as West Java is the province with the largest voter base in Indonesia, with a Fixed Voter List (DPT) reaching 31,730,039 people. This study employs a descriptive qualitative method with a literature study approach, analyzing various data sources including official documents and media coverage. The results show that the pair's success is inseparable from their effective digital campaign strategy in reaching Generation Z, with a total social media following of 19.7 million. The pair successfully combined a traditional-cultural approach with modern digital strategies, reflected in their seven comprehensive flagship programs. A Kompas Research and Development survey showed very high support at 65%, far exceeding their closest competitor. This research provides important contributions to understanding the transformation of political campaign strategies in the digital era and the significant role of Generation Z in determining local election outcomes.
Keywords
Article Keywords
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
Antar, V. (2004). Manajemen Kampanye; Panduan Teoritis Dan Praktis Dalam Mengefektifkan Kampanye Komunikasi. Bandung: Simbiosa Rekaatam Media.
Aprilia, V., Pulungan, A. M., Silalahi, R. B., Putri, F. M., Manurung, M. A. R., & Hadiningrum, S. Dinamika Hukum Pemilihan Kepala Daerah secara Demokratis dan Serentak Tahun 2024.
Arifin, A. (2003). Komunikasi politik: paradigma, teori, aplikasi, strategi komunikasi politik Indonesia (No. 5793). Balai Pustaka.
Azhar, A. A. (2024). Marketing Politik Islam: Menelisik Upaya Partai Politik Mencari Simpatik Masyarakat. umsu press.
Fikri, M. (2024). BRANDING POLITIK CALON GUBERNUR JAWA BARAT PADA AKUN INSTAGRAM@ dedimulyadi71. Indonesian Journal of Digital Public Relations (IJDPR), 3(1), 1-11.
Kamal, R. M., & Widodo, T. (2024). STRATEGI TIM SUKSES BACALEG PADA PENCALONAN LEGISLATIF 2024 DESA TARAI BANGUN KECAMATAN TAMBANG KABUPATEN KAMPAR. ARIMA: Jurnal Sosial Dan Humaniora, 1(4), 298-307. https://doi.org/10.62017/arima.v1i4.1166.
Moekahar, F. (2021). Kampanye Politik: Sebuah Pendekatan Fenomenologi.
Putrantijo, N., Repelita, T., Safari, R., Ummi, N. K., & Herdianto, I. (2024). Peran dan fungsi bahasa Indonesia dalam pengembangan keilmuan, kebudayaan, dan karya sastra. Jurnal Review Pendidikan dan Pengajaran (JRPP), 7(3), 9512-9517. https://doi.org/10.31004/jrpp.v7i3.31293.
Putranto, A. (2024). Komunikasi Politik. Cendikia Mulia Mandiri.
Satria, N., Arlis, A., & Chahnia, J. (2024). Integrasi Prinsip Syura dan Demokrasi: Tinjauan Pemilihan Kepala Daerah dalam Hukum Islam dan Indonesia. MADANIA Jurnal Hukum Pidana dan Ketatanegaraan Islam, 14(2), 11-22.
Syailendra, S. (2024). Analisis Perilaku Generasi Z dalam Menentukan Pilihan Politik. Sosio e-Kons, 16(3), 325. http://dx.doi.org/10.30998/sosioekons.v16i3.27069.
Tranggana, A. U. (2023). Penggunaan media sosial terhadap perilaku memilih partai politik. Jurnal Bawaslu DKI, 8(1), 131-146.
Wahyuningratna, R. N., Wasisto, M. A., & Zempi, C. N. (2024). SOSIALISASI LITERASI POLITIK BAGI PEMILIH PEMULA TERHADAP INDIKASI BLACK CAMPAIGN BERBASIS POLITIK IDENTITAS MELALUI SOSIAL MEDIA. Jurnal Abdimas Ilmiah Citra Bakti, 5(2), 311-325. https://doi.org/10.38048/jailcb.v5i2.2359.