Analisis Kreativitas Visual Konten Media Sosial sebagai Strategi Promosi Digital pada Industri Otomotif
Article Sidebar
Main Article Content
Abstract
Article Summary
The rapid growth of social media has encouraged automotive companies to utilize digital platforms as effective promotional media. Visual creativity plays an important role in attracting audience attention and increasing user engagement. This study aims to analyze visual creativity in social media content as a digital promotion strategy in the automotive industry. A descriptive qualitative approach was employed through observation, documentation, and literature review. The research objects consisted of seven social media contents, including educational posts, product promotions, thematic content, price lists, and reels. The analysis focused on visual communication design elements, including visual concept, color, typography, layout, photography, and content performance based on Instagram Insights. The findings indicate that consistent visual elements contribute to more effective promotional communication. Furthermore, short-form video content (reels) generated higher reach and engagement than feed content, making it an effective digital promotion strategy in the automotive industry.
Keywords
Article Keywords
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY 4.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
License: All articles are licensed under 
Amalia, A., Sago, Y. S., & Dananti, K. (2026). Strategi promosi bengkel BKRT Garage melalui konten digital. Jurnal Akademik Pengabdian Masyarakat (JAPM), 4(1). https://doi.org/10.61722/japm.v4i1.7393.
Andika, J. L. (2024). LKP: Perancangan desain konten media sosial PT Indomobil Prima Niaga sebagai media marketing. Universitas Dinamika.
Arfiansyah, I. (2026). Efektivitas promosi bengkel mobil Berkah melalui media sosial terhadap peningkatan jumlah customer (Studi kasus Bengkel Berkah). UIN Jurai Siwo Lampung.
Basiroen, V. J., Putra, I. N. A. S., Judijanto, L., & Anggara, I. G. A. S. (2024). Dasar-dasar desain komunikasi visual (DKV). Green Pustaka.
Dwivedi, A., Johnson, L. W., & McDonald, R. (2021). Examining drivers and outcomes of social media brand engagement. Asia Pacific Journal of Marketing and Logistics, 33(10). https://doi.org/10.1108/APJML-02-2020-0046.
Fürst, A., & Lüders, M. (2022). Social media communication and consumer engagement: A systematic review. Journal of Interactive Marketing, 58, 45–60. https://doi.org/10.1016/j.intmar.2021.11.001.
Landa, R. (2019). Graphic design solutions. Cengage Learning.
Lee, R., Wibowo, T., & Sabariman. (2025). Perancangan dan implementasi video promosi di Otopia Nagoya Batam 3 Nano Coating & Detailing. The 7th National Conference for Community Service Project 2025.
Melindasari, R. A., & Ariescy, R. R. (2024). Analisis efektivitas penggunaan video content sebagai media promosi pada perusahaan PT Inovasi Teknologi Solusindo (Trustmedis). Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 9(4). https://doi.org/10.30651/jms.v9i5.24971.
Mulyawan, P. D., & Astuti, V. F. (2025). Strategi konten Instagram @Daihatsuofficialclub untuk meningkatkan engagement klub Daihatsu. Jurnal Kolaboratif Sains, 8(5). https://doi.org/10.56338/jks.v8i5.7492.
Purnama, H., & Nugroho, A. (2021). Peran media sosial Instagram sebagai sarana promosi digital pada era ekonomi kreatif. Jurnal Komunikasi dan Media, 5(2), 89–101.
Rustan, S. (2020). Layout dasar dan penerapannya. Gramedia Pustaka Utama.
Setyawan, A. (2025). Strategi komunikasi digital brand mobil listrik China di Indonesia: Kajian pada kanal YouTube dan Instagram. Journal on Pustaka Cendekia Informatika, 3(1), 50–58. https://doi.org/10.70292/pctif.v3i1.43.
Wijaya, T. (2020). Strategi visual branding dalam membangun identitas merek melalui media sosial. Jurnal Desain Komunikasi Visual, 8(1), 12–24.