Vol. 5 No. 3 (2024) Articles
Open Access

Sentiment Analysis of Cigarette Use Based on Opinions from X Using Naive Bayes and SVM

Tundo
Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika
Ratih Eldina
Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika
Kiki Setiawan
Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika
Raisah Fajri
Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika
Published: September 20, 2024 Pages: 2561-2569
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Abstract

The research employs Naive Bayes and Support Vector Machine (SVM) classification techniques to analyze attitudes toward cigarette consumption based on Twitter user opinions. Twitter, being one of the most popular social media platforms, serves as an excellent source for gauging public sentiment on various issues, including cigarette smoking, referred to here as "X." The diverse array of opinions poses a challenge for accurate sentiment classification. This study evaluates the effectiveness of the Naive Bayes and SVM algorithms in categorizing sentiment as positive, negative, or neutral. Data is collected through web scraping, and preprocessing steps such as text cleaning, tokenization, and stemming are implemented. The performance of the classification is assessed using metrics like accuracy, precision, recall, and F1-score. The results indicate that SVM outperforms Naive Bayes in sentiment analysis related to cigarette use. These findings provide new insights into public opinion and aim to assist policymakers in developing effective tobacco control strategies.

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Author Biographies
Tundo Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Teknik Informatika, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia.

Ratih Eldina Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Teknik Informatika, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia.

Kiki Setiawan Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Teknik Informatika, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia.

Raisah Fajri Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika

Program Studi Teknik Informatika, Sekolah Tinggi Ilmu Komputer Cipta Karya Informatika, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, Indonesia.

How to Cite
Tundo, Eldina, R., Setiawan, . K., & Fajri, R. (2024). Sentiment Analysis of Cigarette Use Based on Opinions from X Using Naive Bayes and SVM. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 5(3), 2561-2569. https://doi.org/10.35870/jimik.v5i3.947
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References
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