Krisis Etika Komunikasi di Media Sosial: Analisis Multidisipliner terhadap Peran Algoritma, Literasi Digital, dan Regulasi dalam Mewujudkan Ruang Publik Digital yang Bertanggung Jawab
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May 30, 2025
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This The crisis of communication ethics in social media is a complex and systemic contemporary phenomenon, triggered by weak digital literacy, neglect of netiquette, and the dominance of digital platform algorithms. This article analyzes in a multidisciplinary manner how digital structure, virality culture, and lack of regulation contribute to the rise of hate speech, the spread of hoaxes, and aggressive communication behavior in the digital public space. Through a qualitative approach and observation of the platforms TikTok, Instagram, and X (Twitter), this study found that destructive communication behaviors do not stand alone, but rather reinforce each other in a permissive digital ecosystem. The algorithm amplifies extreme content for the sake of emotional engagement, while users are accustomed to social validation that encourages expression, without reflection. Weak regulations and low digital ethics education have also exacerbated this condition. Therefore, this article recommends integrative strategies in the form of algorithmic resistance, regulatory reform, and strengthening digital ethical literacy based on collaboration between governments, platforms, academics, and civil society. With this holistic approach, it is hoped that the digital space can become more ethical, inclusive, and responsible as a representation of modern communication civilization.
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Amril, & Sazali, H. (2025). Krisis Etika Komunikasi di Media Sosial: Analisis Multidisipliner terhadap Peran Algoritma, Literasi Digital, dan Regulasi dalam Mewujudkan Ruang Publik Digital yang Bertanggung Jawab. Jurnal Indonesia : Manajemen Informatika Dan Komunikasi, 6(2), 1342-1352. https://doi.org/10.63447/jimik.v6i2.1424
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Aulia, K., Wardinasahira, P., Cintani, N., Nisrina, N., & Sholihatin, E. (2023). Dampak penggunaan teknologi internet melalui TikTok akun gosip terhadap etika berbahasa. Jurnal Syntax Imperatif Jurnal Ilmu Sosial Dan Pendidikan, 4(2), 146–155. https://doi.org/10.36418/syntax-imperatif.v4i2.230.
Bhandari, A., & Bimo, S. (2022). Why’s everyone on TikTok now? The algorithmized self and the future of self-making on social media. Social media+ society, 8(1), 20563051221086241. https://doi.org/10.1177/20563051221086241.
Fahrimal, Y. (2018). Netiquette: Etika jejaring sosial generasi milenial dalam media sosial. Jurnal Penelitian Pers Dan Komunikasi Pembangunan, 22(1), 69–78. https://doi.org/10.46426/jp2kp.v22i1.82.
Fatmawati, S., Salzabila, R., & Rizkitama, G. (2020). Hoax analysis on social media corpus to develop “kapak hoaks (hoax axe)” model: A study on critical discourse analysis. E-Structural, 3(01), 69–81. https://doi.org/10.33633/es.v3i01.4094.
Gajula, M., Pande, B., Gajula, B., & Hariba, S. (2024). Netiquette and social media engagement of doctors: A renaissance in health-care delivery. Asian Journal of Medical Sciences, 15(5), 147–151. https://doi.org/10.3126/ajms.v15i5.62469.
Gupta, K., & Pandey, R. (2023). Emerging design trends in social media and its impact on business efficiency and growth in India. Shodhkosh Journal of Visual and Performing Arts, 4(2SE). https://doi.org/10.29121/shodhkosh.v4.i2se.2023.455.
Hurtado, S., & Keune, A. (2024). Social media as a space for youth’s algorithmic resistance. ICLS 2024. https://doi.org/10.22318/icls2024.616062.
Ihsani, A., & Febriyanti, N. (2021). Etika komunikasi sebagai kontrol kesalehan virtual dalam perilaku bermedia masyarakat di era digital. Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 2(1), 24. https://doi.org/10.36722/jaiss.v2i1.512.
Juditha, C. (2018). Hoax communication interactivity in social media and anticipation (interaksi komunikasi hoax di media sosial serta antisipasinya). Jurnal Pekommas, 3(1), 31. https://doi.org/10.30818/jpkm.2018.2030104.
Lovita, L., Dzakiyah, U., Angelika, R., & Natasya, Y. (2023). Analisis pengaruh media sosial melalui aplikasi digital TikTok sebagai media persuasif terhadap penerapan etika berkomunikasi pada mahasiswa. Edusaintek Jurnal Pendidikan Sains Dan Teknologi, 10(1), 181–192. https://doi.org/10.47668/edusaintek.v10i1.653.
Manasikana, R., & Tunggali, A. (2023). Edukasi etika bermedia sosial pada mahasiswa Universitas ‘Aisyiyah Yogyakarta. Kacanegara Jurnal Pengabdian Pada Masyarakat, 6(4), 461. https://doi.org/10.28989/kacanegara.v6i4.1611.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.
Napoli, P. M. (2015). Social media and the public interest: Governance of news platforms in the realm of individual and algorithmic gatekeepers. Telecommunications Policy, 39(9), 751–760. https://doi.org/10.1016/j.telpol.2014.12.003.
Parlindungan, D., Haloho, H., Silvian, V., Syabanera, N., Cahyadi, L., Eugenia, J., … & Fernando, E. (2023). Literasi digital untuk meningkatkan pemahaman siswa SMA Paskalis Jakarta mengenai etika komunikasi di media sosial. Dharma Sevanam Jurnal Pengabdian Masyarakat, 2(2), 201–211. https://doi.org/10.53977/sjpkm.v2i2.1072.
Prabowo, E., Fajrie, N., & Setiawan, D. (2021). Etika komunikasi siswa dalam pembelajaran daring melalui aplikasi WhatsApp. Jurnal Penelitian Dan Pengembangan Pendidikan, 5(3), 429. https://doi.org/10.23887/jppp.v5i3.38191.
Putri, L., Pebrianti, A., Elonika, Y., & Winarti, N. (2024). Aksesibilitas pengawasan media sosial oleh Badan Pengawas Pemilihan Umum terhadap pencegahan kampanye propaganda. Jiip Jurnal Ilmiah Ilmu Pemerintahan, 9(1), 40–57. https://doi.org/10.14710/jiip.v9i1.21741.
Reviglio, U., & Agosti, C. (2020). Thinking outside the black-box: The case for “algorithmic sovereignty” in social media. Social media+ society, 6(2), 2056305120915613.. https://doi.org/10.1177/2056305120915613.
Rubin, V. (2016). Deception detection and rumor debunking for social media. In H. Yan (Ed.), The SAGE handbook of social media research methods (pp. 342–363). https://doi.org/10.4135/9781473983847.n21.
Sylvia, J. (2021). An affirmative approach to teaching critical data studies. Journalism and Media, 2(4), 641–656. https://doi.org/10.3390/journalmedia2040038.
Ulfa, A., Jayus, M., Sofiana, A., & Febriani, E. (2024). Berkomunikasi melalui media sosial berbasis nilai moralitas. Education Achievement Journal of Science and Research, 1077–1089. https://doi.org/10.51178/jsr.v5i3.2157.
Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). SAGE Publications.
Zonyfar, C., Maharina, M., Sihabudin, S., & Ahmad, K. (2022). Literasi digital: Penguatan etika dan interaksi siswa di media sosial. JMM (Jurnal Masyarakat Mandiri), 6(2), 1426. https://doi.org/10.31764/jmm.v6i2.7274.
Zulaiha, S. (2019). Edukasi literasi informasi bagi anak dan remaja untuk meminimalisir penyalahgunaan media jejaring sosial. Jurnal Harkat Media Komunikasi Gender, 15(2), 116–125. https://doi.org/10.15408/harkat.v15i2.13469.